We created a 3D visualization of a residential building located in Zagreb, with the aim of providing investors, designers, and future users with a clear and convincing preview of the building’s future appearance. The focus of the project was on the exterior design of the structure, with views from multiple angles and emphasis on architectural details, façade materials, landscaping, and the urban context in which the building is situated.
This type of 3D visualization goes through several key phases. It begins with the creation of a three-dimensional model based on technical documentation and architectural plans. This is followed by the application of materials and textures that accurately replicate real surfaces, including façade panels, glass elements, metal components, and roof finishes. Next, lighting is set up—typically simulating daylight conditions—to achieve a natural spatial impression. Finally, all elements are rendered in high resolution to produce a final image that realistically depicts the future appearance of the building and its immediate surroundings.
In this project, we started with detailed modeling of the structure based on the provided design documentation. Realistic materials and surface textures were then applied to replicate façade finishes, windows, and other construction elements. Lighting was carefully adjusted to reflect daylight conditions, and the final render was produced in high quality. Special attention was given to the environment—access roads, green spaces, parking areas, and the overall visual integration with neighboring buildings.
As with all our projects, the goal was to produce a visually appealing yet technically accurate representation that serves as both a decision-making tool and an effective promotional asset. A 3D visualization like this greatly aids in understanding spatial organization, the relationship of the building to its surroundings, and the impact it brings to the urban fabric. It also significantly improves communication between all project stakeholders—from architects and investors to future apartment buyers.
At Prolink, we have been creating 3D visualizations for over 20 years, with a special focus on residential architecture. Our visualizations are used in architectural competitions, presentations, trade shows, and as a key part of marketing materials for selling apartments and residential buildings. The visualization of this residential project in Zagreb is yet another example of how we combine technical precision and visual quality into a functional and compelling representation.