For EKOS holding from Varaždin, a project was realized creating four modern and responsive websites based on the web.start package—the project encompassed the central corporate site and three additional sites connected to individual business segments of the holding, with the main goal of establishing a clearly structured and functional web presence that reflects the organizational complexity of the system, while simultaneously ensuring easy access to information for end users. The holding, which unites several different business activities, needed a solution that would present each segment separately in a clear way, but also emphasize their connection within a common corporate framework.
Structure and content organization according to business areas
Each website was developed with a clearly defined content hierarchy so that users could quickly and without difficulty find information about activities, services, and business areas—special attention was paid to logical content grouping and clear navigation, thereby achieving clarity even with a larger amount of information characterizing different business segments. This approach enables effective communication of business activities and reduces user burden when searching content, allowing them to effortlessly find exactly the information they need, whether it concerns corporate data, services of individual subsidiaries, or contact information.
Personalization and cohesive design within corporate identity
In addition to the main website, three additional sites were developed that share a common design foundation but are visually adapted to the identity of individual subsidiaries—differences in color schemes, graphic elements, and accents enable clear differentiation of business units, while the common structure and style ensure consistency of the entire system. This achieves a balance between individual identity and belonging to a unique corporate framework, which is especially important for holdings where each subsidiary has its own specifics, but all together share common values and goals. Visitors can thus easily recognize the connection between the sites, but also distinguish individual business segments according to their visual characteristics.
Responsive design and adaptation to different devices for all sites
All websites were developed according to responsive design principles, enabling optimal display on desktop computers, tablets, and mobile devices—content structure, typography, and interactive elements adapt to screen size and orientation, without loss of functionality or readability, which is especially important for users accessing the sites on the go, such as business partners or potential clients wanting to quickly check information. Such technical adaptability ensures a consistent user experience regardless of the method of accessing the websites, while simultaneously contributing to better search engine positioning which prefers mobile-optimized sites.
User interface and usability for business users
User interface development was focused on simplicity and clarity of interaction—navigation elements are positioned to follow expected user behavior patterns, thereby reducing the need for additional explanations or learning, allowing visitors to focus on content rather than navigating the interface. The intuitive interface enables quick orientation, which is especially important for business users seeking specific information in a short time, for example when checking references, comparing services, or looking for contact information for collaboration.
Technical reliability and basic performance optimization
The websites were created respecting contemporary technical standards, with emphasis on stability, security, and basic performance optimization—loading speed, compatibility with modern browsers, and clean code structure ensure reliable system functioning and provide a good foundation for future upgrades and expansions, without the need for radical changes or rebuilding. Optimization was carried out in a way that sites maintain a high level of functionality even with increased traffic, which is especially important for corporate sites that need to be available at all times.
Maintenance and long-term support for the digital system
Website creation was viewed as the initial phase of a long-term digital solution—the possibility of regular maintenance, content updates, and technical adjustments is foreseen to keep the web system aligned with business development and changes in the digital environment. This approach enables gradual improvement without the need for complete redesign, and provides EKOS holding with the security that their digital presence will always be in line with the latest standards and user expectations, without sudden costs and major interventions.
Perspectives for further development of the holding's digital presence
The project realized for EKOS holding represents a solid foundation for further development of digital channels—the modular structure and consistent design system enable easy addition of new content, functionalities, or additional websites within the holding, for example when launching new business segments or expanding activities. This ensures solution scalability and the ability to adapt to future business and communication needs, allowing EKOS holding to grow and develop without limitations that would be imposed by an inflexible digital infrastructure.
Why EKOS holding chose Prolink for website development
EKOS holding decided to collaborate with Prolink because we recognized that their complex organizational structure requires a solution that will present all business segments in a clear and consistent way, while simultaneously preserving the individual identity of each subsidiary. During negotiations and project consultations, we focused not only on technical specifications but also on how the websites would communicate with different target groups—from potential clients and business partners to investors and the public. It is precisely this approach—where technology serves real business needs and adapts to the specifics of a corporate system—that we recommend to all holdings and companies with complex organizational structures considering improving their own digital presence. If you also need a website that will present your business segments in a clear way, while maintaining consistency and a professional image, we invite you to discuss possibilities for adapting our solutions to your specific needs and goals.