Developing a webshop in 2025 goes far beyond technical execution. It is a business decision that directly impacts workflows, sales processes, and user experience. Choosing between a basic template-based webshop and a fully customized solution depends on your market ambition, product complexity, growth plans, and internal operations. Our expertise lies in building advanced custom webshops — complex, modular, and sustainable platforms tailored to turn your online presence into a serious revenue stream.
Basic solutions and their pricing
Template-based webshops can be launched for €2,000 to €5,000, depending on the number of pages, initial product setup, and visual adjustments. These solutions include core functionalities like shopping cart, mobile responsiveness, and a simplified checkout flow. They are best suited for simple catalogs and quick market entry. However, companies often face limitations when trying to scale or integrate more advanced features later on, which can lead to costly modifications.
Custom webshop price categories
Our custom webshops are built from the ground up, and pricing depends on project complexity, feature scope, system integrations, and content volume. We generally distinguish three investment levels:
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Mid-range webshops (€6,000 – €15,000) cover custom design, basic system integrations (such as payment gateways or mailing tools), support for multiple currencies, and configurable products. This level is ideal for SMEs looking for a solid platform with future-proof potential.
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Advanced custom webshops (€15,000 – €50,000) are tailored for companies with established product lines, multilingual markets, and specific business logic. They include custom order systems, advanced user management, ERP/POS integration, and SEO structures aligned with digital strategy.
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Enterprise-level platforms (€50,000 – €150,000+) are developed for high-traffic, high-volume stores with thousands of SKUs, real-time integrations (warehouse, CRM, ERP), custom pricing rules, regulatory compliance across markets, and a scalable architecture capable of supporting growth for years.
Why custom solutions justify the investment
Although custom webshops require a larger upfront investment, the long-term business value is incomparable. The platform is built entirely around your needs, enabling workflow automation, reducing operational friction, and improving user experience — all leading to higher conversion rates and revenue. You get full control over functionality, design, and scalability without being limited by off-the-shelf templates or plugins.
Additional costs to plan for
Regardless of the webshop type, there are essential recurring costs. Professional hosting ranges from €100 to €1,000 annually depending on traffic and technical load. Domain registration costs around €10–€20 per year, while SSL certificates range from free options to €200 annually for premium security. Maintenance costs vary between €500 for smaller shops and €10,000+ for enterprise setups requiring continuous monitoring, updates, and custom development.
Smart investment for business growth
The choice of webshop solution is not just technical — it defines how your online business operates and scales. If you're looking for quick entry, templates offer a fast and affordable path. But if your goal is to build a brand, automate operations, and compete on a professional level, then a custom webshop is a long-term investment worth making. We don’t sell templates — we develop tailored solutions that generate measurable business results.