Prolink has taken full operational and strategic responsibility for the City24 portal, an established digital platform specialized in the real estate market—the takeover was defined with the clear goal of long-term modernization, optimization of existing processes, and systematic development of the portal as a stable and competitive market solution. Management encompasses all key business segments, including organization of operational activities, development of business models, monetization, as well as coordination of relationships with partners, advertisers, and end users, thus taking complete care of all aspects of platform functioning and development.
Strategic management and business development of the platform
Prolink's role is not limited exclusively to technical portal maintenance but includes active strategic management of its development—this involves defining clear business goals, monitoring market trends in the real estate sector, and adapting the portal's offerings and functionalities to actual market needs, with special emphasis on sustainable growth, stable revenue sources, and long-term platform value for all involved stakeholders. Through continuous market and competition analysis, we ensure that City24 maintains its competitive advantage and adapts to changes in user behavior and digital advertising trends.
Portal redesign focused on user experience and clarity
As part of the takeover, a comprehensive redesign of the City24 portal was carried out, aimed at modernizing the visual identity and significantly improving user experience—the new design was developed according to contemporary UX and UI principles, with special focus on content clarity, intuitive navigation, and clear ad presentation, making the portal fully adapted for use on different devices, ensuring consistent functionality on desktop computers, tablets, and smartphones. The redesign was not just an aesthetic change but a functional upgrade enabling users faster and more efficient use of all portal capabilities.
Functionality improvement and ad interaction enhancement
Special attention was dedicated to developing functionalities that enable users simple and effective property searching—the filtering system was optimized so users can quickly narrow results according to relevant criteria, including location, price, property type, area, and other important parameters, while the ad structure was adapted for clear display of key information, photos, and additional details. This approach increases the quality of user interaction, reduces time needed to find suitable properties, and contributes to greater visitor engagement, positively reflecting on retention metrics and conversion rates.
SEO optimization as the foundation of visibility and organic growth
Prolink manages the entire SEO optimization process for the City24 portal, encompassing technical optimization, content structure analysis, and continuous user behavior monitoring—based on keyword research and search trends, portal content is adapted to match actual user queries, while simultaneously working on strengthening domain authority through quality content and relevant backlinks, aiming to increase organic traffic and stable search engine positioning. Continuous monitoring and SEO strategy adaptation ensure that City24 remains visible at moments when users are most actively searching for properties.
Performance optimization and technical system stability
Continuous portal development also includes technical optimization aimed at ensuring fast page loading, stable system operation, and reliable content availability—the portal's technical infrastructure adapts to traffic growth and number of ads, ensuring solution scalability and quality user experience even under increased load, for example during seasonal demand increases or marketing campaigns. Speed and stability are key factors for user retention and positively affect search engine rankings.
Content management and offer quality control
A special development segment relates to content management and ad quality control—through clearly defined guidelines and processes, a consistent level of quality of published properties is ensured, including verification of information accuracy, photo quality, and compliance with actual conditions, positively affecting portal perception among users and advertisers. Quality content additionally contributes to SEO results and long-term platform relevance, as search engines prefer sites with original and useful content that responds to actual user needs.
Positioning City24 in the regional real estate market
The entire engagement is aimed at strengthening City24's position as a reliable and relevant digital service for the real estate market—through a combination of strategic management, technical excellence, and optimized digital visibility, the portal is gradually positioning itself as one of the leading solutions in the regional context, recognizable for offer quality, ease of use, and information reliability. The long-term development vision is based on continuous functionality improvement, adaptation to market changes, and creating additional value for users and business partners, with the goal of maintaining a leadership position in an increasingly competitive digital environment.
Why City24 chose Prolink for portal management and development
City24 decided to collaborate with Prolink because we offered a comprehensive approach to portal management that goes beyond mere technical maintenance—we recognized that digital platform success depends not only on technology but on the synergy of strategic planning, operational excellence, marketing activities, and continuous market trend monitoring. Our team took responsibility for all business aspects, from daily operations to long-term development, ensuring that City24 not only functions flawlessly but continuously develops in line with user needs and real estate market changes. If you are also looking for a reliable partner for managing and developing your digital platform, whether it concerns a real estate portal, e-commerce, or any other online service, we invite you to discuss your needs and goals—together we will analyze your business, define priorities, and create a strategy that will ensure your platform's stable growth, long-term competitiveness, and measurable results.