Launching a webshop today is a key step towards success in digital business. With the rise of online shopping and changes in customer decision-making, a well-designed webshop is not just a sales tool, but also an asset for optimizing business processes. A good webshop not only attracts customers, but also helps companies improve operations, enhance user experience, and ensure long-term growth. Choosing the right technology for webshop development is crucial, and our focus on building custom solutions ensures that every webshop aligns perfectly with your business goals.
Advantages of a proprietary CMS
While many companies use ready-made CMS platforms like WordPress, Prolink has chosen to develop its own custom CMS. This decision allows full adaptation of each webshop to the specific needs of your business. By using our proprietary CMS, we can address unique requirements and ensure that the webshop is tailored precisely to your needs. This approach offers greater flexibility, allowing you to adapt system functionalities to best serve your goals.
Features of our CMS system
Our CMS is designed to enable simple and intuitive management of all webshop aspects. With our system, you can fully control your online store without needing technical knowledge. The core advantage of our CMS lies in its flexibility and adaptability, helping you maintain high productivity and optimize every segment of your operations.
Product and inventory management
A key feature of our CMS is product management. You can easily add new products, edit existing ones, set prices, write descriptions, and upload images. We also enable you to set product variants (e.g. different colors, sizes), giving customers more options when shopping. Additionally, you can manage inventory and monitor stock levels, reducing the risk of overstocking or uncertainties.
Simple user interface
The user interface of our CMS is designed to be easy to use. Regardless of technical skill level, your staff will be able to update content, manage orders, and add new products with ease. The interface is intuitive, allowing you to respond quickly to changes and adapt to new business demands.
Order management and customer communication
Order management is another key feature of our CMS. Every order includes detailed information about the customer, products, payment method, order status, and other important data. This enables quick responses, order tracking, and report generation. Administrators have full control over order processing and can update order statuses, notify customers, and analyze order history.
Analytics for better business insight
Analytics and reporting tools integrated into our system provide deep insight into business performance. Tools for tracking visits, analyzing customer behavior, and reviewing sales reports help you make informed decisions and optimize your webshop. These insights allow you to identify trends, monitor product performance, and enhance user experience—while also cutting unnecessary costs.
SEO optimization for greater visibility
To improve the visibility of your webshop online, our CMS includes SEO optimization. You can edit meta descriptions, URL structures, titles, and keywords. SEO optimization improves your webshop's ranking in search engines, attracting more visitors. This is especially important in today’s competitive environment, where search engine presence is key to attracting new customers.
High level of data security
Data and transaction security is one of the most important aspects of any webshop. Our CMS offers a high level of protection through data encryption, regular security updates, and other safeguards that ensure the safety of your customers’ information. With increasing digital threats, security is essential for building user trust and maintaining business stability.
Integration with business systems
Our CMS also enables integration with external business systems. This includes ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, as well as inventory, payment, and logistics tools. Such integration supports seamless business operations and reduces manual data entry, increasing efficiency and minimizing errors.
Adaptation for global markets
For international markets, our CMS supports multi-language and multi-currency options. This allows you to easily tailor your webshop for global audiences, offer products in different languages, and accept payments in various currencies—extending your reach and appeal.
Benefits of a custom webshop solution
Our custom CMS offers numerous advantages that off-the-shelf platforms simply cannot match. One of the key benefits is flexibility, enabling you to tailor every functionality to the specifics of your business. Any change or upgrade can be implemented based on your needs, allowing your webshop to grow alongside your business. Our system is also built to be scalable, so it can evolve as your business expands.
Technology as a driver of business growth
Security is another area where our CMS stands out. Regular updates and robust security features ensure a high level of data protection, while also giving you complete control over all aspects of your webshop.
If you’re looking for maximum customization and control, our custom CMS is the ideal choice. It enables you to fully manage and adapt your webshop to your business needs and ensure long-term success.
At Prolink, we’re proud to provide our clients with cutting-edge technology and fully customized CMS solutions that support efficiency and competitiveness. Let’s create a webshop that supports your strategy and enables sustainable growth.