Webshops are a core element of successful online sales, offering various models tailored to end users or business partners. Prolink develops all types of webshops – from B2C and B2B to marketplace, niche, and subscription platforms – with functionalities and designs adapted to your business needs. Understanding the features of each webshop type allows businesses to optimize sales, improve user experience, and scale effectively.
B2C webshop
B2C webshops target end consumers and focus on intuitive shopping experiences. Clear product categories and advanced search enable fast product discovery, while an optimized cart and checkout ensure secure and quick purchases. Inventory management provides real-time stock visibility, and review systems help customers make informed decisions. Personalized product recommendations enhance engagement, while newsletters and push notifications maintain constant communication. Responsive design and SEO optimization ensure accessibility and visibility across all devices.
B2B webshop
B2B platforms cater to business clients and facilitate efficient order and inventory management. The admin system allows price, discount, and minimum order management, while the ordering system supports quick reorders and delivery tracking. ERP integration synchronizes stock, pricing, and documents in real-time. Multiple currencies and languages enable international trade, and analytics provide insights for optimizing sales processes. The system also supports invoice generation, PDF documents, and transaction history management, ensuring professional business oversight.
Marketplace webshop
Marketplace platforms bring multiple sellers together on one platform, offering a wide range of products. A centralized catalog enables filtering by seller, price, or category. The admin system monitors product quality, approves new sellers, and manages transactions. Integrated payment systems automatically handle payments, including platform fees and seller payouts. Marketplace webshops support multiple currencies, languages, promotions, discounts, and analytics, optimizing both sales and user experience.
Niche webshop
Niche webshops target specific markets and user groups. Customized catalogs highlight product features, and advanced search and filters allow quick selection. Reviews, recommendations, and loyalty programs build customer loyalty. Integration with multimedia content, blogs, and guides increases engagement. Personalized marketing, promotions, and detailed analytics ensure sustainable business in specialized niches.
Subscription webshop
Subscription webshops are based on recurring orders, emphasizing long-term user engagement. The system manages automatic renewals, payments, and user profiles, while flexible subscription options improve customer satisfaction. Push notifications inform users about new products or promotions, and analytics track engagement and optimize offerings. Additional functionalities include ERP integration, multiple subscription plans, and customizable delivery schedules, ensuring stable revenue and high retention.
Create a webshop that boosts your sales
Prolink develops all webshop types with functionalities, design, and integration that maximize digital business success. Whether you need a B2C, B2B, marketplace, niche, or subscription webshop, our experts can create a solution tailored to your business, improving sales and user experience.