For Končar d.d., a complex project was developed involving the creation of visual content and interactive applications intended for their exhibition booth at the Innotrans fair, one of the most important international fairs for railway technology and transport—the goal was to create an attractive and informative experience that effectively represents the company's business, while simultaneously engaging visitors and enabling them deeper insight into Končar's offerings and innovations. This approach elevates the presentation to a new level, combining video production and modern interactive technologies into a unique whole that leaves a strong impression on visitors from around the world.
Creation and role of video content at the booth
At the top of the booth, a striking video was installed highlighting key aspects of Končar's business and values—this video was designed to immediately attract attention and interest visitors, presenting the company in a dynamic and professional manner through a combination of visually impressive shots and a clear message about market positioning. Additionally, a video wall forming the central part of the booth broadcasts more detailed video presentations, through which visitors can familiarize themselves with specific products, production processes, and key achievements of the company—high-quality and carefully designed video materials create a strong visual impression, which is crucial for successful communication at fairs where hundreds of exhibitors compete for visitor attention.
Development of interactive touch applications in Unity3D environment for 3D display of railway vehicles
In addition to video content, interactive touch applications were developed using the Unity3D platform, enabling the creation of complex 3D models and fluid interaction adapted to touch screens—visitors can view detailed models of trams, low-floor trains, and locomotives, freely rotating and zooming for better examination of all technical details and characteristics. This level of interactivity provides an authentic and innovative experience, allowing users to independently explore products and understand their technical specifications without the need for sales staff mediation—thus elevating the presentation to a higher level of engagement and information, enabling visitors to spend as much time as they wish exploring each individual model.
Design and functionality of stands for touch applications
Special attention was also dedicated to the physical design of the stands on which the touch applications are executed—the design is adapted to the Innotrans fair and aligned with the visual identity of Končar's booth, creating a harmonious and professional whole that exudes quality and attention to detail. In addition to its aesthetic role, the stand is functionally and ergonomically designed to provide visitors with comfortable and intuitive interaction with the applications—height, angle, and screen position were carefully chosen to enable effortless use, even during longer content exploration. This detail, although subtle at first glance, significantly contributes to the overall impression of quality and professionalism.
Project impact on company presentation and visitor experience
The combination of attractive video materials and interactive applications significantly increases the visibility and recognition of Končar d.d. at the fair—visitors gain comprehensive insight into the business and products, further motivating them to show interest and potential future collaboration. This blend of multimedia content and modern technologies enables the company to highlight its innovation, expertise, and product quality, leaving a strong and lasting impression on an audience that includes representatives of railway companies, operators, consulting firms, and media from around the world.
Perspectives for further development and technology application at future fairs
The experience gained from this project opens possibilities for expanding the functionality of touch applications at future fairs and presentations—for example, integration of additional information layers with technical specifications and references, implementation of virtual reality that would allow visitors to "enter" the driver's cab, or even personalized presentations tailored to different visitor profiles (operators, investors, technical staff). Continuous development of visual and interactive content can further strengthen Končar's position as a technological leader in the domestic and international market for railway equipment and transport solutions.
Importance of integrating visual and interactive solutions in modern business presentations
The project for Končar d.d. demonstrates how the integration of quality video content and interactive applications can significantly improve communication and presentation in a business environment—such an approach not only attracts attention but also enables deeper understanding of complex products and services, which is particularly important in technically demanding industries such as railway transport. In times when competition at international fairs is intense, such innovative solutions represent a key advantage and confirmation of high standards in presenting companies and their values, enabling them to stand out among a sea of exhibitors and attract the attention of the most important potential clients.
Why Končar d.d. chose Prolink for exhibition booth setup
When selecting a partner for exhibition booth setup at Innotrans, Končar d.d. sought a team that not only possesses technical competencies for developing complex interactive applications and producing professional video content but also understands the specifics of B2B communication at international fairs and the importance of presenting technically complex products in a way that is understandable and attractive to a wide audience. Prolink's development approach encompasses analysis of exhibition goals, definition of key messages, and implementation of solutions ensuring maximum presentation effectiveness, while simultaneously respecting the company's visual identity and quality standards. If you are planning to exhibit at a fair or other event where you want to leave a strong impression and present your products and services effectively, contact us for professional analysis and concrete proposals for visual and interactive solutions tailored to your goals and audience.