As part of our ongoing collaboration with the client svijet-igracaka.com, we were entrusted with the planning, execution, and full management of a Google Ads campaign. The primary objective of this project was to drive measurable growth in online sales, with a defined six-month campaign duration. The approach is based on data-driven decision-making, continuous ad optimization, and strategic budget allocation to ensure maximum return on investment.
Keyword research aligned with product offering
The first step in the campaign involved a comprehensive analysis of the client’s product range to determine which search terms best match the interests of the target audience. Using tools such as Google Keyword Planner, we identified relevant queries with high search volumes and strong commercial intent. Alongside broad and high-volume terms, we also included long-tail keywords to reach users in advanced stages of the purchase journey, increasing the likelihood of conversion.
Campaign structure and ad strategy
The campaign was divided into tightly themed ad groups aligned with product categories, allowing each ad to be closely matched with user intent. Each group contains a unique set of keywords and tailored ad creatives that differ in tone, visuals, and calls to action. We implemented text and responsive ads enhanced with ad extensions like price highlights, sitelinks, and product descriptions. A conversion-focused bidding strategy was applied from the outset, with defined CPA targets and daily budgets to optimize cost-efficiency.
Ongoing optimization and ad performance management
Campaign management involves more than just setup; it requires consistent monitoring and active adjustments based on performance data. We continuously track key metrics such as click-through rate, cost per click, and conversion rate to refine targeting and creative assets. A/B testing of ads is performed regularly to determine the most effective variations. Market trends, product seasonality, and active promotions are all taken into account to adapt the messaging and ensure alignment with real-time business objectives.
Use of negative keywords to enhance profitability
A critical component of our strategy involves the active management of negative keywords. This process excludes irrelevant traffic that may consume budget without producing qualified leads or sales. By analyzing search term reports, we expand the negative keyword list to filter out searches that do not align with the client’s offer. This targeted approach directly increases the return on ad spend and minimizes wasted clicks, leading to a more cost-effective campaign.
Expected outcomes and future focus
Based on the structured approach and real-time campaign optimization, we project a minimum sales increase of 50% over the six-month campaign period. This forecast is supported by transparent performance tracking and continuous alignment with the client’s e-commerce objectives. Early results already show upward trends in traffic volume, engagement metrics, conversion rates, and overall advertising ROI, indicating strong potential for long-term growth.