Development of a mobile game begins with defining the idea, analysing the concept and planning the core mechanics that shape the player experience. You can start with a complete idea or only a basic concept, as we take over the creation of gameplay logic, structure and interaction flow. We develop 2D, 3D, AR and VR games, including hyper-casual, puzzle and numerous other genres, and we deliver projects for both Android and iOS using primarily Unity due to its stability and scalability. Development can take anywhere from a few weeks to several months depending on complexity, and the entire process can be organised into phases such as MVP, beta testing and final release. Throughout production we enable continuous testing to validate gameplay in real conditions.
How much does it cost to develop a game and what influences the budget
The cost of mobile game development depends on several factors: graphic complexity, amount of content, technical requirements, animations, user interface design, backend systems and the need for multiplayer functionality. Smaller budgets allow for simple 2D games, while advanced 3D models, cinematic animations and complex mechanics require significantly more resources. The budget also includes UI/UX design, music, sound effects, store publishing fees, maintenance and future updates. A fully functional prototype can be created beforehand to validate the idea and confirm the project direction before full production begins.
How gameplay and game design structure are created
Gameplay is the core of every game and includes defining mechanics, challenges, progression and motivational systems that encourage players to continue playing. We prepare a detailed Game Design Document that covers level design, character development, boss battles, inventory systems, missions, daily quests, endless modes and a wide range of progression structures. The game can include multiple levels that can be expanded later, and the entire system is designed to grow continuously with new content and features.
Visual identity, graphics and artistic style of the game
The visual identity concept includes 2D illustrations, 3D models, character animations, UI elements and full art direction. The game can be stylised as cartoon, realistic, low-poly or completely customised to the client’s preferred aesthetic, and we can also use any existing visual assets provided by the client. Beyond in-game graphics, we produce cinematic scenes and marketing illustrations for promotional materials and app store listings.
The role of sound and music in the gameplay experience
Sound and music are essential components of a game’s atmosphere and identity. We create original sound effects, music themes and voiceover recordings. If licensed music is required, we handle licensing according to industry standards. Games can also include dynamic music systems that react to player actions, creating a more immersive and emotionally engaging experience.
Technology and game engine powering the game
We primarily use Unity due to its wide platform support, strong optimisation capabilities and cross-platform deployment. However, depending on the project, we select the engine that best fits the technical requirements. The game can be optimised for lower-end devices, adapted for vertical or horizontal orientation and prepared for multi-platform mobile execution without compromising performance.
Implementation of online features and multiplayer systems
If the game requires multiplayer, we can develop real-time or turn-based systems using Photon, Firebase or a custom backend. It is possible to implement chat, leaderboards, friend and clan systems, cooperative play and shared tasks. Costs depend on server complexity, expected number of players and synchronisation requirements.
Player analytics and tracking in-game behaviour
The game can include advanced analytics systems that monitor user behaviour, retention, engagement, most visited levels and reactions to specific gameplay elements. Heatmaps, A/B testing and tracking of in-app purchases can be integrated, helping optimise both design and monetisation strategies.
Monetisation models and revenue strategies
Depending on the goals, the game may include ads, rewarded videos, in-app purchases, virtual currency, seasonal passes or subscription models. Monetisation can be completely unobtrusive, especially if the primary focus is education, branding or promotional use. We tailor strategies to maintain a positive user experience.
Story, characters and narrative development
For narrative-driven games we can create the complete story, dialogues and scripts, and develop interactive narratives with multiple endings. We also produce animated cutscenes that link key moments within the game and expand the game world.
AR and VR functionalities in mobile games
We develop interactive AR games using technologies such as ARCore and ARKit for object recognition and real-world augmentation. We also create VR experiences for mobile devices and hybrid models that combine AR features with 3D content.
Gamification for education, business and events
Gamification systems can include point collection, rewards, QR interactions, challenges, competitions and leaderboards, motivating users and enhancing engagement. They are used in education, business presentations, marketing events and any scenario where active participation is desired.
Game testing and performance optimisation
We test the game on various devices to evaluate performance, stability, gameplay balance and visual correctness. Clients can test the game in multiple development phases, and all issues are resolved through an ongoing QA process.
Publishing on Google Play and the App Store
We can handle full publishing, including preparing visuals, descriptions, technical documentation and app store settings. We assist in creating developer accounts and provide support in case Apple rejects the submission or requires additional review. Internal or beta releases are also available.
Maintenance, updates and post-launch support
After launch, we provide long-term updates, bug fixes, new levels, seasonal content and adjustments for new operating system versions. Support is customised to the project’s requirements and update schedule.
Marketing, promotion and increasing game visibility
We prepare marketing visuals, trailer videos and social media materials, as well as optimise the game's presence in stores (ASO). We advise on how to acquire initial users, encourage viral growth and position the game effectively in the market.
Legal matters and intellectual property rights
If required, we sign an NDA, and once the game is complete, the client receives full rights to the code, graphics, models and content. We handle music licensing and offer guidance on brand protection, intellectual property and preventing unauthorised copying.
Workflow, communication and collaboration process
The collaboration process includes phased development, regular communication, revisions and active client participation in key steps. Changes can be implemented throughout development while keeping the project scope under control.
Scalability and future expansion of the game
The game can grow with new characters, seasonal content, gameplay modes, multiplayer expansion or transition to PC and consoles. The system is modular, allowing upgrades without interruptions or major structural changes.
Special features and advanced integrations
We can implement IoT integrations, AI-generated content, AR markers, physical controllers, cloud saves, offline mode and the use of location-based data. Features are customised based on project goals and platform capabilities.
User security and game protection
We integrate systems for protecting user data, preventing cheating and abuse, securing in-app purchases and moderating user-generated content. Security mechanisms ensure stable and safe operation throughout the game lifecycle.
References and previous projects
Upon request we can showcase previous projects, demos and experience across various genres, giving clients a clear understanding of our style, quality and capabilities.
Documentation and final project delivery
Upon completion, the client receives the source code, technical documentation, game design documents, UI kit, marketing assets, builds for all platforms and access to analytics systems if included, ensuring full control over long-term development.