Mobile game development begins with defining the idea and analysing the concept, but does not need to start with a finished project. You can come with a basic idea because Prolink takes over the development of gameplay, structure and interaction logic. Prolink develops 2D, 3D, AR and VR games, including hyper casual, puzzle and narrative genres, for Android and iOS using Unity for its stability, cross-platform support and scalability. Development can take from a few weeks to several months depending on complexity, and the entire process can be organised in phases through an MVP version, beta testing and final publication. The client receives the opportunity to test at every development phase so that gameplay can be verified under real conditions.
Budget, complexity and what affects the price
The cost of developing a mobile game depends on graphic complexity, content volume, technical requirements, animations, user interface design, backend systems and the implementation of multiplayer functionality. A smaller budget allows for simple 2D games with basic mechanics, while advanced 3D models, cinematic animations and complex mechanics require a significantly larger investment. Costs include UI/UX design, music, sound effects, store publication, maintenance and future updates. A prototype can be developed to test the idea and confirm the project direction before full production begins.
Gameplay, game design and narrative
Gameplay is the backbone of every game and involves defining mechanics, challenges, progression and motivation systems that encourage the player to keep playing. Prolink creates a detailed design document covering level design, character development, boss fights, inventories, missions, daily quest systems, endless modes and various forms of progression. For games with a narrative structure, Prolink writes a complete story, dialogues and script, along with interactive stories with multiple endings and animated cutscenes that connect key moments within the game.
Graphics, visual identity and sound
Visual identity covers the creation of 2D illustrations, 3D models, character animations, user interface and the overall art direction. The game can be styled as cartoon, realistic, low poly or fully adapted to the client's aesthetic, and existing visual assets the client already owns can be used. Sound and music are an important part of atmosphere and identity, so original sound effects, musical themes and voiceover content are produced. Where licensed music is required, proper licensing according to industry standards is arranged.
Technology, multiplayer and integrations
Unity is used primarily for its broad support, optimisation capabilities and cross-platform execution, but the engine best suited to the technical requirements is chosen depending on the project. The game can be optimised for lower-end devices, adapted to vertical or horizontal orientation and prepared for execution across multiple mobile platforms without performance loss. For multiplayer games, real-time or turn-based systems are developed using Photon, Firebase or a custom backend, with implementation of chat, leaderboards, friend systems, clans and team play. IoT connectivity, AI content generation, AR markers, physical controllers, offline play and location data can also be integrated.
AR and VR functionality
Prolink develops interactive AR games using ARCore and ARKit for object recognition and the extension of real space with digital elements. VR experiences for mobile devices and combined models that merge AR functionality with 3D displays are also part of the offering. AR and VR functionality is particularly relevant for educational games, museum applications, branded experiences and marketing activations where immersiveness is a central part of the experience.
Gamification for education, business and events
Gamification systems enable point collection, rewards, QR interactions, challenges, competitions and leaderboard systems that motivate users. They are used in education, business presentations, marketing events and any situation where increasing audience engagement is the goal without necessarily creating a traditional game. Monetisation is adapted to project objectives and can include advertising, rewarded videos, in-app purchases, virtual currency, season passes or a subscription system, or can be entirely unobtrusive where the primary focus is education or a branded experience.
Testing, publication and maintenance
The game is tested across different devices to verify performance, stability, gameplay balance and graphical accuracy, with all issues resolved through a continuous QA process. Prolink handles the complete publication on Google Play and the App Store, including preparation of visuals, descriptions, technical documentation and store settings. Support is provided for opening developer accounts and in cases of rejection by Apple or the need for additional reviews. After launch, long-term upgrades, bug fixes, new levels and seasonal content as well as adaptations for new operating system versions are ensured.
Documentation, intellectual property and final delivery
Upon completion the client receives the source code, technical documentation, game design document, UI kit, marketing materials, builds for all platforms and access to analytics systems if integrated. An NDA can be signed if required, and the client receives full intellectual property rights over the code, graphics, models and all game content. Advice on brand protection, intellectual property and prevention of unauthorised copying, as well as music licensing according to industry standards, is also part of the service.
Why clients choose Prolink for mobile game development
Mobile game development requires a partner who understands both the technical side and the creative process specific to the gaming segment. Prolink combines experience in mobile application development with competencies in 3D visualisation, AR/VR technologies and UI/UX design, which means all project phases from concept and art direction through to development and publication remain within one team without the need to coordinate between multiple external contributors. For international clients, Prolink offers the practical advantages of an EU-based development partner — GDPR compliance from the ground up, Central European timezone, fluent communication in English and German, development costs substantially more competitive than Western European agencies, and the ability to arrange an in-person meeting when the project requires it. If you are considering mobile game development and are looking for a partner who can take the project from idea to finished product, get in touch — a conversation about concept and approach commits you to nothing.
Frequently asked questions about mobile game development
How much does mobile game development cost?
The price depends on project complexity, genre, graphic style, technical requirements and content scope. Simple 2D games with basic mechanics can be developed for a smaller budget, while advanced 3D projects with multiplayer functionality, cinematic animations and large content volumes require a more significant investment. Precise pricing is only possible after concept analysis and project specification.
Can I come with just an idea, without a finished design?
Yes. You can come with a basic idea because Prolink takes over the development of gameplay, the game design document, visual identity and technical architecture. The process begins with concept analysis and definition of project scope, and development starts only after that.
What engine do you use for game development?
Unity is used primarily for its cross-platform support, stability and optimisation capabilities for mobile devices. Depending on the specific requirements of the project, the technology that best suits the technical and creative objectives is chosen.
Do you develop multiplayer games?
Yes. Real-time and turn-based multiplayer systems are developed using Photon, Firebase or a custom backend, with implementation of chat, leaderboards, friend systems, clans and team play. Costs depend on server complexity and the expected number of players.
What is gamification and what is it used for?
Gamification is the application of gaming mechanics such as points, rewards, leaderboards and challenges in a context that is not a traditional game, for example in education, business presentations or marketing activations. It is used wherever the goal is to increase user or audience engagement.
Do you develop AR and VR games?
Yes. Interactive AR games using ARCore and ARKit as well as VR experiences for mobile devices are developed. AR and VR technologies are particularly relevant for educational applications, museum projects and branded interactive experiences.
Who receives the intellectual property rights to the game?
The client receives full intellectual property rights over the code, graphics, models and all game content. An NDA can be signed if required, and advice on intellectual property protection and music content licensing is also provided.