Project specification for a mobile game
22.07.2019
For WWGames LLC from Vancouver, Prolink created a detailed specification for a mobile game based on their original idea—this project was not focused solely on technical documentation but also on strategic product shaping, from market analysis to user experience design. We started without ready-made models or pre-defined solutions, building a system that enables clear and efficient game implementation, while simultaneously ensuring that every element of the specification stems from real market needs and target audience requirements, not from assumptions or rough estimates. Competition analysis and shaping a unique experienceThe foundation of our approach was an in-depth analysis of existing mobile games on the market—we studied their mechanics, interface design, monetization mo ...
Touchscreen info display
18.07.2019
For Varaždin Technology Park, Prolink developed an interactive presentation intended for touch display devices—the project combines advanced technologies and a modern way of displaying informational content, enabling visitors to independently explore each floor of the Technology Park building and receive clear and useful information about the space, contents, and function of each segment within the facility. The goal was to create an intuitive orientation tool that would allow visitors, especially those coming for the first time, to quickly navigate the space and easily access information about tenants and their activities, without the need for additional instructions or staff assistance. Use of 3D models for spatial orientationAs part of the interactive presentation, highly detaile ...
Managing Google Ads campaign
10.06.2019
As part of an ongoing collaboration with the client Svijet Igračaka, Prolink took on the task of planning, creating, and comprehensively managing a Google Ads campaign—the project was launched with the goal of increasing sales through online channels, with precisely defined objectives and a six-month timeframe, with an approach based on data, continuous optimization, and strategic budget management to achieve maximum return on investment. The toy assortment covers a wide range of categories and brands, which required a detailed understanding of the market and customer behavior to direct advertising efforts toward the most profitable segments, while simultaneously avoiding budget waste on unproductive clicks and untargeted audiences. Product range analysis and keyword definitionThe i ...
Mobile app for printing receipts
11.04.2019
Based on the specific needs of a client in the transportation sector, based in Germany, Prolink developed a mobile application intended for simple and reliable invoice issuance directly from vehicles—the solution was created as a response to the client's request for a faster, legally compliant, and technically stable way of processing and delivering invoices in the field, where drivers often have no time for complex administrative procedures nor access to desktop computers. The approach was focused on connecting software functionality with physical equipment inside vehicles, without compromises in terms of security, stability, and ease of use, taking into account the specific working conditions in trucks and vans during driving or when making deliveries. Functionalities related to t ...
SEO optimization for EZOP Antiques
12.03.2019
For EZOP antiquarian bookshop, a comprehensive SEO strategy was implemented that included technical changes in the existing website's program code, keyword analysis, and content optimization—the goal was to increase relevant traffic to the site, which directly impacts sales growth and strengthening market position in the specific niche of antiquarian bookshops and used books. The approach was structured in multiple layers and based on real data analysis, with all activities carefully carried out to ensure measurable effectiveness without compromising existing functionality or user experience on the site. Initial state analysis and identification of key problemsBefore any intervention, a detailed analysis of the initial state of digital presence was conducted—all technical, con ...