IT Blog: Web Development, App Solutions & Digital Services

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Website development and graphic design – aligned digital and visual solutions

14.11.2025

The website and graphic design define how users perceive your brand, which is why their development requires a coordinated approach. The website presents your content, while graphic design shapes the visual character that appears across all communication channels. When both elements follow the same strategy, they create a coherent and recognisable user experience. Brand analysis and definition of digital strategy The process begins with analysing your audience, user habits and communication needs. This stage results in guidelines that define the visual style, tone and functional priorities of the website. With this foundation, every further step has a clear purpose within the broader digital structure. Planning the structure and user flow of the website The structure is defined based on ...

Food delivery app development – professional ordering solutions for restaurants and delivery services

14.11.2025

A food delivery app becomes a central touchpoint between users and your brand, meaning its design and functionality must align with your brand values and the experience you want to communicate. Visual consistency, predictable navigation and a reliable interface shape users’ perception of professionalism and influence how often they return and how they view your service as a whole. When the app reflects the brand’s identity and operational model, it becomes a true extension of the brand rather than just a digital tool. Analysis of needs and definition of the ordering model The development process begins with an in-depth analysis of your business model, preparation workflow, delivery organisation and user behaviour patterns. In this phase, we examine how users make decisions, wh ...

Logo design – professional creation of a distinctive brand identity for your business

14.11.2025

A logo represents the most recognisable visual signature of your brand and serves as the primary symbol that users instantly associate with your organisation. Its purpose is to provide a clear and consistent identification element that remains recognisable across all formats and applications. When carefully crafted and consistently applied, a logo becomes a strong visual anchor that unifies every communication channel. The connection between the logo and the visual identity Visual identity encompasses the broader system of elements that define how a logo lives in everyday communication. Colours, typography, graphic components and usage rules create a cohesive structure that ensures consistency across digital and physical environments. While the logo is the central symbol, the visual ident ...

How Artificial Intelligence and Chatbots Are Transforming the Web Experience

12.11.2025

Artificial intelligence is becoming a key component in the evolution of digital solutions that define how users experience the web. From automated support to personalised recommendations, AI and chatbots introduce a new level of interactivity and responsiveness. Although Prolink is not primarily focused on developing AI technologies, our team has the expertise and experience to integrate AI and chatbot solutions into existing web systems. In doing so, we help clients improve user experience, streamline communication and create websites that truly understand their users. Personalisation and Contextual Experience AI technologies enable web systems to learn from user behaviour and adjust content according to individual interests. Systems powered by AI don’t just respond to clicks &ndas ...

Business System Development – Custom Solutions for Efficient Operations

12.11.2025

An efficient business system is the foundation of every successful organisation. It connects people, processes and data into a unified structure that enables precise planning, monitoring and optimisation of daily operations. Prolink develops business systems that go beyond technical functionality – they are strategic tools designed to support growth, reduce operational costs and provide full control over every aspect of your workflow. Analysis and Planning Each project begins with a detailed analysis of requirements and existing workflows. The purpose of the analysis is not only to define what the system should do, but also how it can enhance your overall business performance. Based on this insight, we create a plan that defines system logic, data flows and key functionalities. The ...

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