Payment gateway integration for secure online payments
12.01.2026
Payment gateway integration refers to the technical connection between your website or web application and online payment processing systems, enabling users to make secure card payments over the internet. In practice, this includes payments via Visa, Mastercard, Maestro and American Express, digital wallets such as Apple Pay or Google Pay (depending on the provider), bank transfers, local payment services or even cryptocurrencies if supported. The payment gateway acts as an intermediary between your system, the bank and card schemes, ensuring secure authorisation and returning the transaction status to your platform. Prolink performs such integrations within e-commerce environments and custom web systems that require stable, automated payment infrastructure as part of a scaled online busin ...
Content marketing strategy for visibility and sales growth
11.01.2026
Content marketing is a strategic approach to planning, creating and distributing relevant information that attracts a specific audience, increases engagement and prompts users to take a beneficial commercial action without relying on pressure-based tactics. Unlike traditional promotional models that move directly to selling, content marketing delivers value first, which lowers resistance and strengthens trust throughout the purchasing process. This approach leverages formats such as articles, videos, guides, newsletters, infographics and comparable materials that support different stages of the buyer journey. Content may serve educational, advisory, analytical or demonstrational purposes depending on the nature of the audience and the business objective behind the communication. Companies ...
Facebook page management cost and package options
11.01.2026
The cost of managing a Facebook page is an important consideration for companies that want to professionalise digital communication without hiring an internal marketing team. Page management includes content planning, visual production, audience communication and analytics, which goes far beyond occasional posting and requires specialised skills. For this reason, the price is not formed solely according to the number of posts but according to the complete service that serves a business function. Prolink in Croatia provides professional Facebook page management with an emphasis on content quality, engagement growth and measurable outcomes, turning the page into a communication and acquisition channel. In practice, this represents an investment in digital reputation, customer support and bus ...
Meta advertising
10.01.2026
Meta advertising covers digital advertising across Facebook, Instagram, Messenger and Audience Network, where targeting, tracking and analytics operate within a unified ecosystem. This system enables businesses to reach relevant users across different stages of the customer journey, from initial awareness to conversion and repeat purchase. Due to strong distribution and algorithmic optimisation, Meta advertising is considered one of the most efficient channels for acquisition, scaling and remarketing. Its purpose is not limited to showing ads, but to aligning them with business goals such as purchases, leads, registrations or app installs, which allows budgets to be managed effectively. In this context, Prolink provides structured Meta campaign management that connects strategy, creative w ...
Interactive ordering systems
09.01.2026
Interactive ordering systems are digital solutions that allow users to independently browse a catalog, configure products and complete an order through a touch-based interface without requiring assistance from staff. These systems are widely used in hospitality, retail and industries that offer customizable products, where they enable faster, more precise and more transparent ordering. As a result, queues are reduced, order processing becomes faster and communication errors caused by manual interactions are eliminated. The entire process moves more efficiently because users receive clear visual feedback at every step, which guides them toward completion. Due to these operational advantages, interactive ordering systems are becoming an essential component of modern business operations acros ...