IT Blog: Web Development, App Solutions & Digital Services

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How Push Notifications Work in Mobile Applications

08.11.2025

Push notifications are one of the most important tools for direct communication with mobile app users. They enable instant interaction, personalized alerts, and encourage users to re-engage with the app. Prolink develops push notification systems integrated into mobile applications from design to implementation, ensuring reliability, intuitive use, and effective communication. Technical Functioning of Push Notifications Push notifications operate through a system that sends alerts from a server directly to users’ devices, even when the app is not actively open. The technology works via communication between the app’s server and a service that mediates between the app and the user device. Notifications can include text, images, links, or calls to action and can be segmented and ...

What is Visual Identity

08.11.2025

Visual identity is the visible part of a brand and a key element in shaping audience perception. It encompasses all visual elements that communicate a brand’s personality, values, and messages, making it recognizable and consistent across all communication channels. Prolink approaches visual identity development systematically, ensuring each element contributes to a strong and coherent visual story. Core Elements of Visual Identity Logo is the central symbol of a brand and its first visual contact with the audience. It must be unique, recognizable, and adaptable to various formats, from digital screens to print materials. Prolink creates logos that convey the brand’s character and market positioning. Color Palette defines the brand’s tone and emotional impact. Properly ...

Professional Graphic Services

08.11.2025

Graphic services form the core of a brand’s visual identity, shaping how audiences perceive products and services. Professional design combines aesthetics, functionality, and clear communication, allowing brands to stand out and leave a strong visual impression. Prolink develops solutions covering all aspects of graphic design, from concept and creative design to implementation in digital and print formats. Branding and Visual Identity Branding represents the overall process of shaping a brand’s perception, while visual identity constitutes its visible and recognizable aspect. Prolink approaches each project systematically, developing elements that together create a consistent and strong visual impression, ensuring brand recognition across all communication channels. Logo is ...

Professional Video Editing Services

08.11.2025

Video editing is a crucial stage in creating visual content, shaping the final impression and the story the video conveys. Properly executed editing combines technical precision and creative expression, ensuring that every frame, sound, and effect contributes to clear and impactful communication. Prolink develops solutions that cover the entire editing process, from material preparation to final output, tailoring content to the specific needs of clients and platforms. Material Preparation for Editing Before editing begins, Prolink organizes and analyzes all video material to ensure maximum quality and compatibility with the software in use. Each segment is reviewed, categorized, and prepared for processing, including checking resolution, format, and technical parameters, reducing potentia ...

Virtual Tours – 360° Space Experience

08.11.2025

Prolink develops virtual tours that allow users to explore spaces in a 360° view, providing an interactive and realistic experience. These tours are suitable for real estate, hotels, museums, business premises, or any location that wants to present its space visually and in detail to potential clients. Virtual Tours from Real Photographs These virtual tours are based on professionally captured 360° photographs of existing spaces, which are linked into a complete panorama with navigation between rooms. This approach offers an authentic representation of the actual space and provides users with a fast and realistic sense of the interior, making it ideal for finished properties and business premises where accurate presentation of details and condition is important. Virtual Tours fro ...

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