SEO-safe website migration without traffic loss
16.01.2026
Website migration refers to moving from an old website to a new one, with possible changes to design, CMS, domain, URL structure, or technical elements. In such cases the main challenge is to preserve existing SEO rankings, organic sessions, and backlink equity without causing visible declines. Problems arise when migration is treated as a content transfer or visual redesign, while Google interprets structural and technical changes as signals that may alter its evaluation. When this is ignored, new websites can lose the context that Google previously valued. Migrations without SEO supervision often result in traffic drops, ranking loss, and deindexing of key pages. Prolink observes in practice that the primary risk lies not in design or development, but in the loss of continuity toward sea ...
Preparing a company for building a new website with clear goals and content
16.01.2026
Preparing a company for the development of a new website means defining goals, content, structure, visual materials and technical requirements before any design or coding begins. This preparation reduces improvisation and increases predictability, which results in faster and more accurate project execution. In practice, most issues during website development do not occur due to design or technology, but due to missing preparation and unclear expectations. Prolink observes that organisations with structured preparation require fewer corrections, experience fewer delays and make faster decisions throughout the project lifecycle. Preparation should not be interpreted as documentation overhead, but as a way to remove unknowns and reduce assumptions that cause rework. When goals and content are ...
Marketplace platforms for B2B and B2C commerce with automation
15.01.2026
Marketplace platforms are digital systems in which two sides of a market — buyers and suppliers — interact and complete transactions within a shared digital environment. Unlike traditional online stores, the marketplace operator does not sell goods directly, but provides infrastructure, rules and transaction flows for third-party sellers. Prolink develops marketplace solutions in which the operator acts as the system owner, suppliers manage their products and prices, and buyers interact with the platform to search, compare and purchase. In B2C scenarios the marketplace focuses on selection, speed and convenience, while B2B scenarios prioritize structured data, documentation, procurement logic and integration with ERP. The marketplace is not a catalogue but a transactional and d ...
Web shop + ERP integration: no paper, no manual input
15.01.2026
Web shop + ERP integration refers to digital connectivity between an eCommerce platform and an ERP system, so that orders, products, prices, stock levels, invoices and delivery tasks are exchanged automatically. In this model, the web shop is not an isolated channel, but an entry point into the operational workflow of the company. Prolink develops web shop systems that are connected to ERP and other business modules, removing manual work and reducing the risk of errors. When integration is in place, the web shop receives up-to-date data from the ERP, and the ERP automatically retrieves orders, creates documents and initiates warehouse and delivery actions. This eliminates the need for employees to copy orders from emails, carry printed documents between departments or manually check wareho ...
Why cheap websites become the most expensive business decision
15.01.2026
A cheap website generally refers to a site built without strategy, without optimisation, and without a clear business function. In such projects the focus is placed on visual presentation and basic technical delivery, while the role of the website in generating leads, building trust, and supporting sales is ignored. Prolink builds websites with defined business goals and measurable outcomes, which is fundamentally different from websites created as digital brochures without commercial intent. When a website is not designed to support acquisition or sales, the result is not only aesthetic weakness but measurable business loss. These losses do not always appear immediately but emerge through missed enquiries, weaker reputation, and reduced return on marketing investment. Cheap websites appea ...