Monetization of mobile apps: clear models and effective solutions
20.11.2025
App monetization defines how an application generates revenue, and Prolink develops solutions aligned with business goals and user expectations. The process begins with an understanding of the market, user behaviour and the product’s long-term direction, resulting in a model that supports stable, strategic growth. One-time purchase as a direct revenue model A one-time purchase gives users a clear and straightforward path, and Prolink integrates this model so that unlocking features becomes a natural part of the user experience. This approach works well for applications that offer long-term value without recurring payments. Subscription model for continuous growth Subscriptions enable predictable revenue and provide users with ongoing value. Prolink builds subscription systems that ...
Do you need two apps for iOS and Android
19.11.2025
The question of whether You need two applications for iOS and Android usually arises when a project grows beyond its initial phase and begins to demand better performance, stability and full control over the user experience. Prolink explains that these platforms are not only different ecosystems but entirely different user environments, meaning that the decision to develop one or two versions directly influences usability, development potential and long-term product growth. The advantages of creating two platform versions Developing two separate applications delivers a more natural behaviour on each platform, faster response times and complete alignment with the expectations of iOS and Android users. Prolink leverages the strengths of each system to shape applications that feel tailor-mad ...
Integrations in application development
19.11.2025
Integrations represent the foundation of advanced applications that support business processes and enable data to move automatically, accurately and without manual handling. Prolink approaches integrations as a critical architectural component that determines how systems communicate, how information flows and how efficiently processes are executed. By connecting an application with other platforms, a unified data ecosystem is created, allowing all business components to operate as one. The quality of integration directly shapes user experience, system stability and operational reliability. Integration of applications with web shops Connecting an application with a web shop ensures continuous synchronisation of orders, customer information, stock levels, pricing and delivery statuses. The ...
How to attract users after launching an app
19.11.2025
Once an app is launched, a new phase begins in which growth and user acquisition become the central focus. Prolink emphasises that launch day is only the beginning of the app’s lifecycle, while long-term success depends on strategies that encourage people to discover the app, try it and remain active. This phase requires continuous analysis, thoughtful planning and a consistent communication approach that shapes the user’s perception from the very first interaction. The importance of clear positioning before user acquisition begins Before actively attracting users, it is essential to define the app’s value, understand the target audience and determine the specific problem the app solves. When positioning is precisely defined, communication becomes stronger and more persu ...
The difference between an MVP and a finished product in application development
19.11.2025
In application development, two distinct phases often determine the structure and direction of the entire project: the MVP and the finished product. Prolink approaches each project by ensuring that clients clearly understand the difference between these phases, their purpose in the lifecycle of an application and their value in the business context. The difference is not merely technical, but influences budgeting, risk management, development pace and the overall scope of the application at different moments in its evolution. The MVP as the earliest version of an application An MVP represents a minimal viable version of the application that includes only the essential functionality required for users to test the core idea. This phase is not intended to deliver a completed system but to va ...