IT Blog: Web Development, App Solutions & Digital Services

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Mobile App Development for Nautical Industry

07.08.2025

In the nautical sector, mobile applications have become essential tools that address operational and safety challenges. They allow boat owners, charter companies, and marinas to manage processes, provide passengers with relevant information, and ensure safer voyages. Rather than offering generic apps with limited features, Prolink builds solutions based on real workflows and actual sea conditions. Our starting point is not a template but an in-depth analysis of how you operate and where technology can deliver the greatest value. Navigation as the core functionality Accurate navigation is at the heart of any nautical app, but industry needs go far beyond simply displaying charts and a GPS point. Modern apps we develop use interactive maps with dynamic route planning, integration with onboa ...

How a Mobile App Can Increase Revenue and Improve Business Performance

18.07.2025

A mobile application can serve as a powerful revenue driver when developed with clear objectives, business logic, and an understanding of user behavior. Rather than being a trendy add-on to a website, a strategically built app becomes a digital asset that drives sales, optimizes internal operations, reduces costs, and builds long-term brand value. The key lies in integrating monetization features, user engagement mechanisms, and operational support in a way that aligns with business goals. Direct revenue through in-app sales A mobile app provides users with a fast, focused and intuitive environment that removes common friction points found in browsers. It enables the creation of a fully functional e-commerce system, allowing products or services to be presented in a structured interface ...

How We Prepare Content for Your New Website

16.07.2025

No matter how visually appealing or technically polished a website may be, without well-prepared content it can’t deliver real results. When building websites, we take full responsibility for preparing the content — from initial planning to the final upload — ensuring the message is clear, relevant and aligned with your actual business goals. Here’s how we approach content creation, what it involves, and why this approach consistently leads to better outcomes. Homepage: first impressions must be clear First-time visitors need to quickly understand what you offer and why they should stay. If they don’t get the message within the first few seconds, they leave. That’s why we plan homepage content with a focus on three things: clearly defining your produc ...

How Mobile Apps Are Transforming the Tourism Industry

14.07.2025

Mobile applications have become an integral part of the modern travel experience, transforming how travelers plan, book, experience, and share their journeys. With smartphones being a constant companion for most users, travel apps are no longer a luxury—they are a critical communication tool between tourism service providers and travelers. These mobile tools enable businesses to personalize offers, improve service efficiency, and expand their global reach. At the same time, they empower users with quick access to destination information, real-time bookings, navigation, translations, and reviews, helping them feel informed and secure throughout their trip. Information access and travel decision-making Before the trip even begins, mobile apps play a crucial role in the research and d ...

Mobile game development: How to start?

13.07.2025

Mobile games represent one of the fastest-growing segments within the entertainment software industry. Although game development may appear simple on the surface, it involves a complex process that blends creativity, technical expertise, and market awareness. Starting a mobile game project is not just about having an idea – it requires goal definition, technology selection, gameplay design, testing, and market launch. Understanding platforms and markets Before development begins, it's essential to understand the key differences between iOS and Android platforms—not only technically, but also in terms of user behavior, app store requirements, and monetization opportunities. The Android ecosystem is marked by a broader global reach and a wider variety of devices, while iOS targ ...

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