Mobile Business Applications as an Extension of the Intranet
01.07.2025
Mobile business applications have evolved into essential tools that connect employees with internal corporate systems, particularly when integrated with the intranet. Their core purpose is to provide seamless access to information and business processes regardless of the user’s physical location. Technically, these applications extend the intranet by using APIs to securely connect with backend systems, enabling real-time data synchronization and user authentication. This integration guarantees consistent and secure user experience optimized for mobile devices, thereby enhancing agility and operational efficiency, especially for field teams. What is an intranet and its role in business An intranet is a private, internal network designed to centralize access to resources, applications ...
Video Production – Classic Filming and 3D Animation Explained
27.06.2025
Video production today encompasses a wide range of creative formats, with two main categories standing out: classical (live-action) video production and 3D video production (animation). Each of these forms has its own characteristics, requirements, advantages, and fields of application. The choice between them depends on the project’s goals, budget, brand’s visual language, and the type of message you want to convey to the audience. Specifics of classical video production Classical video production involves capturing real-life footage using cameras, actors, props, and set design. It can include promotional videos, interviews, documentaries, commercials, or educational content. This format offers authenticity, human presence, and is often used when real people, emotions, and en ...
What Is Visual Identity and Why Does It Matter?
25.06.2025
Visual identity represents a complete system of visual elements that form the foundation of a brand's recognition. It is not just a logo, but a complex structure through which an organization communicates its character, values, tone, and market position. With clearly defined visual standards, the brand differentiates itself from competitors, builds user trust, and ensures consistency in all forms of public presence. Core elements of identity The key elements of visual identity include the logo, colors, typography, graphic systems, the use of photography and illustration, and the tone of visual communication. Each of these elements has a specific function. The logo is the symbolic core of the brand and must be recognizable, legible, and applicable across different sizes and contexts. Colo ...
Modern Business Applications
24.06.2025
Modern business applications form the core of digital transformation for companies and organizations of all sizes. In an era where speed, data availability, automation, and mobility are key success factors, business apps are no longer just an addition to operations—they are the foundation. Their purpose goes beyond simplifying tasks; they enable full oversight of processes, improved user experience, better team collaboration, and real-time data–driven decision-making. A business application can be any digital tool designed to streamline, automate, or integrate specific functions—such as inventory management, orders, customer relations, employee tracking, working hours logs, finance, reporting, or planning. Architecture and underlying technologies Business applications op ...
Mobile App: From Idea to Delivery
23.06.2025
The process of mobile app development begins long before the first line of code is written. At its core lies a clear business need, a market opportunity, or a specific problem that can be solved through a digital solution available on mobile devices. In this early phase, it is critical to define the purpose of the app, its target audience, and the concrete objectives it is expected to achieve. Without a clearly articulated strategy, any technical implementation risks lacking direction or business value. A strong app concept must be based on real insights—whether from internal workflows that need automation or a market-facing product idea. It’s essential to understand who the users are, how they interact with technology, and what expectations they bring. The app’s goals m ...