Website ROI: How to Measure Return on Investment
03.11.2025
Investing in a website is not just a cost but a tool for business growth. Measuring ROI (Return on Investment) helps companies understand how resources translate into increased sales, lead generation, brand visibility, and operational efficiency. Without clear metrics, it is difficult to evaluate the true value and justify the investment in a website. Tracking Key Performance Indicators (KPIs) The first step in evaluating ROI is defining relevant KPIs. This includes visitor numbers, conversions, sales, contact form submissions, newsletter sign-ups, or content downloads. Prolink guides clients in selecting KPIs that align with their business goals, allowing for accurate and real-time ROI measurement. Traffic and Conversion Analysis Website analytics track visitor behavior, traffic sources ...
How to Choose the Right Web Development Service Provider
03.11.2025
Creating a website is an investment in your online presence and business growth. The right service provider ensures your site is functional, visually appealing, and optimized for search engines and user experience. A reliable partner understands your goals and delivers solutions that support your company’s growth, offering technical reliability and long-term support. Prolink’s Experience and Portfolio With over 20 years of experience, Prolink has developed hundreds of recommended websites for clients across multiple industries. Our portfolio ranges from simple informational websites to complex platforms, ensuring that each project is tailored to the client’s specific needs and audience. Core Features and Functionalities Prolink develops websites with advanced functional ...
Applications for Internal Organization and Employee Workflow
03.11.2025
In modern business environments, employee efficiency and team coordination are essential for achieving organizational goals. An internal application centralizes tasks, communication, documents, and resources, reducing administrative workload and providing management with a clear overview of all processes within the company. This approach increases productivity, improves team collaboration, and supports informed decision-making. Task and Project Management The application’s task and project management features allow employees to track assigned tasks, set priorities, and monitor deadlines. Management receives a transparent overview of responsibilities and urgent items, ensuring tasks are completed on time, resources are well planned, and projects remain on schedule. Internal Communic ...
How to Prepare Drafts and Materials for 3D Visualization
03.11.2025
High-quality 3D visualization starts with careful preparation of drafts and materials. Prolink emphasizes that clear and precise input allows for the creation of realistic and functional renders, whether for interiors, exteriors, product design, or architecture. Well-prepared drafts reduce misunderstandings, speed up the production process, and facilitate better communication between designers, architects, and clients. Drafts and Technical Sketches The foundation of any 3D visualization is accurate technical drawings, plans, and sketches of the object or product. It is highly recommended that clients provide DWG files, as these allow direct work in 3D software and significantly speed up production. If DWG files are not available, PDFs can be used, but additional work is required to conver ...
Digital Marketing for Web Shops
03.11.2025
In today’s online environment, web shops face intense competition and growing customer expectations. High-quality products or attractive offers alone are no longer enough; reaching the right audience, motivating them to purchase, and retaining them long-term are essential. Digital marketing enables web shops to connect with their target audience across multiple channels, analyze user behavior, and continuously optimize the sales process. Prolink develops integrated marketing strategies tailored to your industry and business needs, increasing visibility, engagement, and sales. SEO Optimization SEO (Search Engine Optimization) is the foundation of digital marketing, increasing organic traffic while reducing long-term advertising costs. Prolink optimizes product pages, category pages, ...