Video Production – Creating Promo Materials for Your Company
02.06.2024
Video production is the process of creating video content used for communication, promotion, and education within marketing activities. By combining visuals, sound, text, and animation, video allows the delivery of complex messages in an effective and visually appealing manner. In marketing, video content plays a crucial role in increasing brand visibility, engagement, and recognition, as well as driving desired audience actions. Importance of video production in marketing Video is one of the most powerful media due to its ability to simultaneously stimulate multiple senses of the viewer. The combination of visual and auditory elements enables precise message delivery and better retention of information in the audience’s memory. Algorithms on digital platforms like YouTube and soci ...
Visual Identity – The Foundation of Good Marketing
28.05.2024
Visual identity forms the foundation of every successful marketing strategy. It represents the visual presentation of your brand, which through consistent and carefully designed elements shapes consumer perception and strengthens your business recognition. Without a strong and coherent visual identity, it is difficult to make a lasting impression and establish an emotional connection with the target audience. This text will explore in detail what visual identity is, why it is essential for marketing, its key components, and how to apply it effectively. Additionally, we will present the offer and experience of Prolink, experts in developing visual identities. What is visual identity? Visual identity encompasses all the visual elements that represent and distinguish your brand in the marke ...
How We Use Augmented Reality in Applications
25.05.2024
Augmented Reality (AR) is a technology that integrates digital information into the real world through devices such as smartphones, tablets, and AR glasses. Unlike virtual reality, which completely replaces the environment, AR enriches the perception of physical space by adding layers of digital content, enabling users to have interactive and contextual experiences. The application of AR is expanding due to its ability to increase engagement and provide innovative ways to interact across various industries. Educational applications In education, AR offers the possibility of creating dynamic and interactive learning experiences. Through AR, students can explore three-dimensional models of chemical compounds, anatomical structures, or historical events in detail, allowing deeper understand ...
Facebook Advertising Guide - Everything You Need to Know About It
20.05.2024
Facebook advertising has become a crucial tool in digital marketing for companies aiming to reach targeted users, increase brand recognition, and achieve measurable business results. This analysis explains fundamental concepts, the technical framework of Facebook advertising, and campaign optimization strategies that can improve return on investment. What is Facebook advertising Facebook advertising involves using the Meta platform to display paid ads on Facebook, Instagram, Messenger, and apps within the Meta Audience Network. Ads appear in various formats: images, videos, carousels, collections, or dynamic ads tailored to user behavior. Depending on the campaign objective, ads can be designed to raise brand awareness, drive website traffic, encourage engagement, or generate specific c ...
Google Ads – What is it, How Does It Work, and How Much Does It Cost?
15.05.2024
Google Ads, formerly known as Google AdWords, is an advertising platform developed by Google that enables businesses to display paid ads to users who are searching for relevant terms on Google Search or browsing partner websites in the Google Display Network. This article explains what Google Ads is, how it works, the types of campaigns available, the potential costs involved, and how to manage it effectively. What is Google Ads Google Ads is a pay-per-click (PPC) advertising system where advertisers only pay when someone clicks on their ad. Ads appear in Google search results and across websites and apps in the Display Network. The platform allows for detailed targeting based on keywords, location, device, demographics, and user behavior. How Google Ads works Every time a user perform ...