A 3D model is a three-dimensional digital representation of an object, space, or concept. At Prolink, we create 3D models for products, interiors, architecture, and complex scenes according to client needs. Models consist of geometry, surface materials, and proportions and can include textures and animations. The main purpose of a 3D model is to serve as a foundation for further digital representations, including renders and VR experiences. Models can be used on websites, in mobile applications, marketing materials, or VR and AR systems.
Renders – realistic visual representations
A render is the final image or animation produced by processing a 3D model on a computer. Renders show details, lighting, textures, and atmosphere that a raw 3D model cannot convey. Prolink produces high-quality renders for product presentations, marketing campaigns, visual concepts, or promotional materials. Renders can be static—for posters and catalogs—or interactive, allowing users to rotate models, zoom in on details, and change perspectives within a website or app.
Virtual Reality (VR) – interactive 3D experiences
Virtual reality uses 3D models and renders to provide fully immersive experiences. In VR environments, users can explore spaces, examine products, or participate in simulations. Prolink develops VR solutions that support movement, object interaction, and spatial perception at true-to-life scale. VR is widely used in architecture, sales, education, and product demonstrations because it offers a realistic experience that photos or videos cannot replicate.
How 3D models, renders, and VR are used together
In practice, 3D models act as the base elements. Renders are created for presentations and marketing materials, while the same models can be integrated into VR applications for interactive experiences. Prolink develops systems where models, renders, and VR functions work in sync—websites, mobile apps, and VR platforms use the same models and data. This ensures easy updates of products, visualizations, and content while providing users with a consistent experience across all channels.
Harness the full potential of 3D and VR technology
If you want to transform your ideas into visually impressive and interactive experiences, Prolink is your partner for 3D modeling, rendering, and virtual reality. Contact us to develop solutions that enhance product presentation, engage users, and create a strong digital impact.