SEO pricing is not a fixed number but the result of an assessment of your website's current state, the competitiveness of your niche and the business goals you want to achieve. Engagements can start from 100 EUR for small projects, one-time technical fixes or initial optimisation of a handful of pages, while ongoing monthly packages start from 300 EUR and scale upward depending on the scope of activities, number of target markets and the level of competition in your industry. Prolink is a Croatian digital agency with over two decades of experience delivering SEO for clients across Croatia and the EU, operating in the same timezone as central Europe, fully GDPR compliant and at rates that are significantly more competitive than equivalent agencies in Germany, Austria or Switzerland.
What determines the cost of SEO
The cost of SEO depends on several key factors that are worth understanding before deciding on a scope of work. The current state of the website is one of the primary factors because a site with technical issues, thin content and low domain authority requires significantly more initial work than one that is technically sound and has a solid content foundation. Technical problems such as slow loading times, poor mobile adaptation, duplicate content or incorrect URL structures directly block visibility in search engines and must be resolved before any content or link optimisation can produce results. The competitiveness of the industry and target keywords directly affects the scope of off-page activities and link building required for visible rankings — for less competitive niches results come faster and at a lower cost, while businesses targeting regional expansion or highly competitive categories require more continuous and intensive work. The size of the website, the number of target markets and the desired business outcome together define the right scope and therefore the cost of optimisation.
Monthly SEO packages
Prolink offers structured packages for standard scopes of work, with clearly defined activities and deliverables for each level of investment. Packages are designed to cover the full spectrum of business needs, from a local business that wants to be visible in its city to an e-commerce platform targeting multiple markets simultaneously.
| Starter | Growth | Pro | Enterprise | |
|---|---|---|---|---|
| Monthly price | from 300 EUR | from 600 EUR | from 1,200 EUR | from 2,000 EUR |
| Best for | Local businesses, smaller websites | Growing businesses, competitive niches | E-commerce, B2B, larger websites | Complex projects, international SEO |
| SEO audit | Basic | Full | Full + prioritisation | Full + competitor analysis |
| Technical optimisation | Yes | Yes | Yes | Yes |
| On-page optimisation | Up to 5 pages/mo. | Up to 15 pages/mo. | Up to 30 pages/mo. | Unlimited |
| SEO content creation | No | 2 texts/mo. | 4 texts/mo. | 8+ texts/mo. |
| Link building | No | Basic | Active | Intensive |
| Reporting | Monthly | Monthly | Monthly + quarterly | Weekly + monthly |
One-time projects and SEO audits
Beyond ongoing packages, Prolink conducts one-time projects with a clearly defined start, end and deliverable. The most common form is an SEO audit that provides a complete picture of the technical state of the website, content quality, link profile and current rankings for target keywords, with concrete prioritised improvement recommendations. An audit is the logical starting point for any serious SEO engagement because without a clear diagnosis of the current state it is not possible to define the right scope of work or set realistic expectations about timelines and results. For EU businesses considering expansion into Croatian or regional markets, an audit is particularly valuable as it reveals the technical and content barriers that would otherwise slow growth in new markets. One-time projects also include technically focused website migrations, optimisation of a specific section of the site or content archive, and structured data implementation — all situations where a concrete intervention is needed without long-term commitment.
What is included in SEO services
Regardless of the chosen model of engagement, Prolink covers the full spectrum of SEO activities that together form a functional optimisation system. Technical SEO optimisation ensures the website is technically sound, fast and comprehensible to search engines, covering loading speed, Core Web Vitals, structured data and correct indexation. On-page optimisation aligns content, titles, meta descriptions and internal link structure with target keywords, with every optimised page required to match the actual search intent of the user rather than simply containing a keyword. Off-page optimisation and link building builds domain authority through quality external references because Google measures a site's authority partly through who links to it, not only through the quality of its own content. Local SEO is particularly relevant for businesses with a physical location or local offering and includes Google Business Profile optimisation, local citations and content adapted to local searches. SEO content creation is an integral part of every more substantial engagement because without quality content that answers real user queries, even a technically flawless website cannot reach and maintain high organic rankings.
Why SEO requires a continuous approach
SEO is not a one-time intervention but a continuous process that requires patience, consistency and regular adjustment based on data. Search engine algorithms change regularly, competition does not stand still and rankings achieved today must be actively defended and developed because stagnation in SEO practically means decline relative to competitors who continue to invest. Businesses that treat SEO as a project with a beginning and an end most often do not see long-term results because optimisation that is not maintained gradually loses effectiveness. The timeframe for visible results depends on the current state of the website and the competitiveness of the niche, with realistic expectations for most projects ranging from three to six months for the first visible improvements, while stable and sustainable organic growth is built over a longer period.
Why clients choose Prolink for SEO
Prolink approaches SEO with the understanding that every website has a different starting point, a different competitive situation and different business goals. Two decades of experience with Croatian and regional markets means that strategy is not copied from generic templates but adapted to the actual competitive situation in the industry and geography. Proximity to central European markets — Zagreb is one hour from Vienna by air and within the same business timezone as Germany, Austria and Switzerland — makes Prolink a practical nearshore partner for DACH businesses looking for reliable EU-based SEO expertise at competitive rates. All projects are conducted in full compliance with GDPR regulation, which is particularly important for businesses that process user data through websites and digital campaigns. Send an enquiry and we will walk through the current state of your website together and define the scope and budget that match your goals.
Frequently asked questions about SEO pricing
Is there an option below 300 EUR?
Yes, for small local projects, one-time technical fixes or initial optimisation of a handful of pages it is possible to start from 100 EUR. This scope is not a substitute for a continuous strategy, but it is a solid first step for businesses that are just starting with SEO or have a specific smaller task that does not require long-term engagement.
How long does it take to see results?
Realistic expectations for most projects range from three to six months for the first visible improvements in rankings and organic traffic. Stable and sustainable organic growth is built over a longer period, and the speed depends on the current state of the website and the competitiveness of the niche — a website that starts with a good technical foundation and solid content progresses faster than one starting from scratch.
Does pricing differ for local and international markets?
Yes, international SEO requires a significantly larger scope of work due to multilingual optimisation, building authority across multiple markets and adapting content to different cultural and linguistic specifics. Working with a Croatian agency gives EU clients a nearshore advantage — same timezone, EU data protection standards and significantly lower rates than equivalent agencies in Germany, Austria or Switzerland.
Is a monthly package or a one-time project a better choice?
For businesses that want to use SEO as a long-term acquisition channel, a monthly package is the logical choice as it ensures continuity of work and the ability to adapt strategy based on data. A one-time project or audit makes sense as a starting point or for a specific intervention that does not require long-term engagement.