Social media management is not a fixed-price service. The cost depends on the number of networks managed, the frequency and format of content, the level of community management and the presence of paid advertising. Across the EU, businesses are at very different stages of social media maturity — some are building a presence from scratch while others are looking to scale existing audiences and integrate social media into a broader digital marketing strategy. A company that needs two Instagram posts a week has different requirements from one that wants consistent presence across four networks with daily community management and active ad campaigns. Prolink structures its social media management offering around clear packages that cover the most common scenarios, with custom proposals available for projects that fall outside standard frameworks.
What determines the cost of social media management
The number of networks managed is the most obvious factor, as each platform requires its own content approach, its own format and its own communication logic. Content that works on Instagram cannot simply be transferred to LinkedIn or TikTok without adaptation, which means each additional network brings proportionally more creative and strategic work. Posting frequency directly determines how much content needs to be produced each month, and more posts means more creative ideas, more copywriting, more visual content and more time invested in planning and scheduling. Community management, responding daily to comments, messages and reviews, is one of the most time-intensive elements, particularly for profiles with an active community or high volumes of inbound communication. Paid advertising adds another layer of complexity because campaign setup, optimisation and reporting require separate expertise and ongoing engagement that is not included in the base scope of organic profile management.
Managing a single social network
| Package | Price / mo. | What's included |
|---|---|---|
| Start | 100 – 250 EUR | 1-2 posts per week, basic visual design, copywriting, optimal scheduling |
| Business | 250 – 450 EUR | 2-3 posts per week, professional design, content plan, basic community management, reports |
| Pro Growth | 450 – 650 EUR | 3+ posts per week, Reels and Story formats, audience analysis, active community management, paid advertising |
| Brand Partner | 650+ EUR | High posting frequency, full production, detailed analytics, strategic support, paid advertising, crisis protocol |
Managing multiple social networks
| Package | Price / mo. | What's included |
|---|---|---|
| Duo (2 networks) | 350 – 600 EUR | 2-3 posts per week per network, platform-adapted content, professional design, copywriting, community management, report |
| Multi (3 networks) | 600 – 1,000 EUR | 3+ posts per week per network, Reels and Story formats, strategic planning, active community management, paid advertising |
| Omni (4+ networks) | 1,000+ EUR | High frequency across all channels, full content production, cross-network coordination, detailed analytics, paid advertising, crisis protocol |
What is included in every package
Regardless of the chosen package, Prolink includes content strategy and planning as the foundation of every engagement, because without a defined content mix, communication tone and content calendar even the highest quality visuals cannot build a consistent presence that resonates with an audience. Content creation covers copywriting and visual production adapted to each network and its specific format. Instagram requires a different visual language from LinkedIn, and TikTok requires a different approach from Facebook, and Prolink builds that difference into every content plan. Publishing and scheduling follows the optimal timetable for the specific audience of each network, and analytics and reporting ensure that every content decision is based on data rather than assumptions. Higher packages include community management that ensures no interaction goes unanswered, and paid advertising that complements organic presence with precisely targeted campaigns.
Custom proposals and additional services
For clients whose needs fall outside standard packages, whether due to a specific production scope, a network combination that does not fit the standard structure, or the need for integration with broader marketing activities, Prolink prepares custom proposals that accurately reflect the actual scope of work. Additional services that can be added to any package include on-location photo and video production, influencer and creator collaboration, paid advertising campaign setup and management beyond the standard scope, and content creation for specific campaigns and product launches. Every custom proposal begins with an initial conversation in which Prolink learns about the business goals, current profile status and client expectations, and only on that basis can a scope be defined that makes sense and delivers measurable results.
Why outsourcing social media management makes sense
Consistent social media management requires a combination of competencies that rarely exist within a single person, strategy, copywriting, design, video production, algorithm knowledge, community management and analytics, and that combination makes in-house management more expensive and complex than it first appears. The agency model provides access to a full team of specialists at a cost that is typically lower than a single full-time employee, with the advantage that the scope of collaboration can be flexibly adjusted to needs and seasonal variations without the costs of hiring and termination. Prolink manages profiles with the understanding that social media is not an isolated channel but part of an overall digital communication that must be consistent with brand visual identity, marketing goals and the customer experience a company builds across all touchpoints. For EU businesses, full GDPR compliance is standard across all projects, ensuring that audience data and community interactions are handled according to current European regulations.
Social media management process
| Phase | Description |
|---|---|
| Onboarding and audit | Review of existing profiles, goals and strategy definition |
| Content strategy | Defining content mix, communication tone and content calendar |
| Content production | Creating visual and written content according to the approved plan |
| Publishing and scheduling | Publishing at the optimal time for each network's specific audience |
| Community management | Daily monitoring and responding to all interactions |
| Advertising | Setting up and managing paid campaigns (Pro Growth and above) |
| Reporting | Regular performance analysis with optimisation recommendations |
Why clients choose Prolink
Prolink manages social media with the understanding that each network has its own logic, its own algorithm and its own audience, and that an approach which copies the same content across all channels does not build presence but merely creates an illusion of activity. A team based in Central Europe with multilingual capability brings genuine understanding of different European markets and audiences, which matters when content needs to connect with people rather than just fill a feed. Competitive pricing compared to Western European agencies, combined with the strategic and creative expertise of a full-service team, makes Prolink a practical long-term partner for EU businesses of all sizes. Full GDPR compliance is standard across all projects. If you are not sure which package fits your needs or are looking for a custom proposal for a specific scope, send us an enquiry and we will define together what makes sense for your brand and your goals.
Frequently asked questions about social media management
How much does social media management cost?
The cost of social media management depends on the number of networks and the scope of activities, ranging from 100 EUR per month for a basic single-network package to 1,000 EUR and above for managing four or more networks with full production and paid advertising. Custom proposals are available for projects that do not fit standard packages.
Which social networks does Prolink manage?
Prolink manages Facebook, Instagram, LinkedIn and TikTok profiles, with Google Business profile and YouTube channel management available as part of a custom proposal. Each network receives content adapted to its format and audience.
Is paid advertising included in the package?
Paid advertising is included in the Pro Growth and Brand Partner packages for a single network, and in the Multi and Omni packages for multiple networks. For lower packages, advertising can be added as a separate service. The advertising budget always goes directly to the client and is not included in the package price.
How often is content published?
Posting frequency depends on the chosen package and ranges from one to two posts per week in the Start package to high frequency in the Brand Partner and Omni packages. The exact schedule is defined in the content calendar at the start of each engagement.
Who approves content before it is published?
All content goes through an approval process before publishing. The client receives the content plan and visuals for review and can comment and request changes. Prolink recommends approval within the agreed timeframe to ensure consistency of the publishing schedule.
Can I track the results of profile management?
Yes, every package includes regular reporting with data on reach, engagement, follower growth and performance of individual posts. Higher packages include more detailed analytics and strategic recommendations for optimising the content approach.
What happens to the profiles if I end the collaboration?
All profiles remain the property of the client and the client retains all access and passwords. Prolink does not retain administrator access after the end of the collaboration, and all content produced within the engagement remains on the client's profiles.