As part of the initiative to present the infrastructure and internal layout of Technology Park Varaždin, we developed an advanced interactive touchscreen presentation that gives users a clear and detailed insight into the building’s structure, floor layout and functional areas. Designed as a modern digital tool, this presentation serves visitors, potential tenants, investors, partners and representatives of public institutions who need a fast and reliable understanding of the park’s spatial capabilities.
Technological foundations of the 3D presentation
The system is built as a web-based application optimized for touchscreens. Precise architectural plans were used to create detailed 3D models, ensuring that every room, hallway and structural element is realistically represented. The modelling process was carried out using professional 3D design tools, while textures, lighting and correct proportions were applied to enhance the realism and spatial accuracy. Special attention was given to performance optimisation to ensure smooth interaction, fast loading and stable operation even during continuous use, which is essential for fairs, exhibitions and on-site presentations.
Functional structure and 3D model navigation
A key feature of the application is the ability to freely explore the 3D model from all angles. Users can rotate the entire building, zoom in on specific elements and switch between external and internal views. Each floor is displayed with accurate proportions and clearly defined spaces, including offices, coworking areas, technical rooms and shared zones. Vertical elements such as staircases and elevators are also integrated, helping visitors understand the building’s layout with precision. Visual coding helps differentiate various space categories, allowing users to orient themselves quickly and intuitively.
Interactive elements and guided content navigation
An interactive control panel positioned on the left side of the screen enables users to choose different visual modes or activate predefined animations. Users can select specific floors, view vertical cross-sections, launch an automated guided tour or focus on individual functional zones such as the main lobby, conference rooms or technical areas. Interactive hotspots reveal additional contextual information through simple touch interactions. The system also supports multilingual content, making it suitable for international audiences and business delegations.
Information structure and content clarity
To help users interpret complex spatial information, the presentation employs a clear information architecture. Each floor is handled as an independent content module with relevant metadata such as room purpose, technical equipment and space availability. These data are not displayed constantly but appear through interactive points on the 3D model, ensuring a clean interface without unnecessary noise. Visual hierarchy, carefully selected colours, contrast and typography contribute to excellent readability and intuitive navigation.
Strategic value and practical applications
The touchscreen presentation of Technology Park Varaždin has multi-layered value. It is used for daily presentations to potential tenants, partners and investors, but also as a tool for internal planning and communication. Its visual accuracy and interactive control make it ideal for trade shows, conferences and visits from international delegations. The system is designed for future expansion, including database connectivity, additional floors, updated content or advanced upgrades such as VR integration or real-time availability data. With this digital solution, Technology Park Varaždin positions itself as a transparent, innovative and technologically advanced institution supporting business development and innovation.