For Končar d.d., a leading Croatian manufacturer in the field of electrical engineering and energy, a specialized video presentation was created intended for display at Zagreb Airport—this project represents a combination of advanced technology and creativity, with the goal of creating content that not only informs but also engages passengers and promotes the client's business values in a unique way. For us, this collaboration represents a significant business breakthrough as it confirms our ability to provide complex solutions in the field of visual communication, meeting the needs of demanding clients and dynamic public spaces such as airports, where passerby attention is limited and selective.
Process of creating a video presentation for public space
Creating the video presentation was not just a technical task but a creative process that required in-depth understanding of Končar d.d.'s business and vision—our expert team included professionals in video production, design, animation, and sound, who through collaboration with the client developed the concept and content tailored to the specifics of display at the airport. Each element of the presentation was designed with the intention of effectively conveying key information about products, innovations, and strategic goals of the company, considering that viewers would be passing passengers, often in a hurry or in a state of anticipation. Special attention was paid to the narrative structure of the video material, which needed to be clear and logical, yet dynamic and attractive to viewers requiring quick and clear message communication, without lengthy introductory sequences or complex explanations.
The importance of visual and sound elements in attracting attention
Visual and sound elements in the video presentation played a key role in conveying content and creating atmosphere—the use of modern animations enabled illustration of technical solutions and processes in a way understandable to a wider audience, while maintaining the professionalism and seriousness of the Končar brand, which is publicly perceived as synonymous with quality and reliability in the electro-energy sector. Each animation was carefully synchronized with sound effects and musical backgrounds that contribute to the viewer's emotional connection with the displayed content, creating a pleasant and professional atmosphere that does not distract from the core message but further emphasizes it. Such an approach ensures that the video not only informs but also leaves a lasting impression, encouraging interest in deeper acquaintance with the company's products and services, even among passersby who are not experts in the field.
Adaptation of the presentation to the specifics of Zagreb Airport
Zagreb Airport as the location for displaying video content required additional attention in the technical and content aspects of the project—our team conducted a detailed analysis of the display's technical specifications and the environment in which the presentation would be shown, to optimize the resolution, format, and duration of the video material for optimal visibility under different lighting conditions prevailing in the airport space during day and night. Given that passengers at the airport are exposed to numerous information and content, we focused on message clarity and attractiveness, with maximum efficiency within the short time frame an average passenger can devote attention to individual content. Such adaptation ensures that the presentation functions according to expectations and provides added value both for Končar d.d. and for the passengers themselves, who through quality content can spend waiting time more pleasantly.
Integration of marketing strategy and visual identity into video content
The video presentation for Končar d.d. is not an isolated visual product but part of a broader marketing strategy aimed at positioning the company as an innovative leader in its industry—each visual element, from color selection to the use of logos and fonts, was carefully aligned with the client's existing visual identity, ensuring consistency of communication across all channels and touchpoints with the audience. Through the video content, key values such as technological excellence, sustainability, and social responsibility are emphasized, further strengthening the company's image in the eyes of the general public and business partners passing through the airport, including potential clients from home and abroad.
Impact on passenger experience at the airport
A quality video presentation in a space like an airport significantly contributes to the passenger experience—content that is visually appealing yet informative can shorten the feeling of waiting, reduce passenger stress, and introduce them to relevant information in a non-intrusive way, without aggressive marketing messages that could cause negative reactions. The Končar d.d. presentation at this location further increases awareness of domestic technological achievements and contributes to national branding, showcasing Croatia as a country that nurtures innovation and quality in high-tech industries. In this way, in addition to being a marketing tool, the video becomes part of the broader travel and welcome experience in Croatia, shaping a positive image of the country among domestic and foreign passengers.
Technical excellence and production quality for public displays
In the realization of the project, special attention was paid to technical excellence and production quality—the video was created in high resolution, using professional equipment and software tools for video editing and animation, with special emphasis on optimization for display on large, high-brightness screens used in public spaces. Quality control encompassed multiple phases, from initial versions to the final product, including testing on the target equipment at the Airport to ensure that colors, contrast, and brightness were optimal under real display conditions. In this way, we ensured that the final material meets high standards and provides maximum clarity and visual impact without loss of performance, despite the challenges posed by public space with changing lighting conditions.
Why Končar d.d. chose Prolink for video presentation production
Končar d.d. decided to collaborate with Prolink because we recognized that their corporate communication in public space required more than a standard promotional video—they needed content that would simultaneously be representative, informative, and adapted to the specifics of the airport environment, where the audience does not stay long and attention is limited. During negotiations and project consultations, we focused not only on technical specifications but also on how the video would communicate with passengers, how it would fit into the ambiance, and what message it would leave about the company. It is precisely this approach—where technology and creativity serve real communication goals and adapt to the specifics of the medium and space—that we recommend to everyone considering using video content in public spaces. If you are also planning a video presentation for your company, whether for display at fairs, in business premises, or public areas, we invite you to discuss possibilities for adapting our production services to your specific needs and communication goals.