Video production today encompasses a wide range of creative formats, with two main categories standing out: classical (live-action) video production and 3D video production (animation). Each of these forms has its own characteristics, requirements, advantages, and fields of application. The choice between them depends on the project’s goals, budget, brand’s visual language, and the type of message you want to convey to the audience.
Specifics of classical video production
Classical video production involves capturing real-life footage using cameras, actors, props, and set design. It can include promotional videos, interviews, documentaries, commercials, or educational content. This format offers authenticity, human presence, and is often used when real people, emotions, and environments need to be communicated. Classical video requires a script, locations, filming equipment (cameras, lighting, microphones), actors or models, a film crew, a director, makeup and wardrobe, as well as production management to coordinate all phases.
Application and benefits of 3D production
In contrast, 3D video production is based on computer-generated visuals. There is no filming of the real world; instead, the entire content is modeled, animated, and rendered using specialized software tools. 3D is used when a high level of visual control is needed, when depicting something that doesn’t physically exist (e.g. a product prototype), or when aiming for engaging animations beyond the limits of a physical camera. Creating a 3D video requires a detailed storyboard, 3D modeling of objects and characters, texturing, rigging, animation, lighting, rendering, and post-production.
Stages of 3D animation development
The 3D animation process begins with a creative concept developed through a storyboard. This is followed by modeling – creating three-dimensional objects and scenes. Next is rigging and skinning, where skeletons are added to prepare the models for animation. Then comes the animation itself – defining movements, facial expressions, and interactions. After animation, lighting and rendering shape the visual look and output the final video. In post-production, sound, music, voiceovers, effects, and other elements complete the final impression.
Our experience and tools
At Prolink, we have years of experience in all types of video production – from complex 3D projects for the industrial sector, to commercials, documentaries, and educational content. We use cutting-edge tools for 3D animation such as Blender, Cinema 4D, and After Effects, while our live-action productions are supported by top-tier equipment, direction, and production management. We've created video content for brands in IT, medicine, construction, agriculture, the public sector, and cultural institutions.
Three key phases of production
The video production process – regardless of format – consists of three main phases: pre-production, production, and post-production.
Pre-production as a foundation
Pre-production is the foundation of every successful video. During this stage, the idea is developed, the script is written, the target audience is defined, and shooting or animation plans are created. Locations are arranged, storyboards are prepared, equipment is gathered, technical requirements planned, and production schedules are developed.
The production stage in action
Production is when the actual content is created. In classical video, this means shooting on-site or in a studio. In 3D video, it includes modeling, animating, and visual building. This is where all creative and technical aspects come together, and a well-organized team is crucial for successful execution.
Final editing and added effects
Post-production includes editing the footage, adding sound, music, color correction, visual effects, subtitles, and final export. In 3D video, it also involves rendering, compositing layers, and syncing audio elements.
Connecting technologies and future collaboration
Classical and 3D video production are not mutually exclusive – they’re often combined in practice. For example, a promotional video may feature a filmed interview alongside animated 3D elements that highlight product features. The true strength lies in understanding each technique’s benefits and integrating them intelligently to deliver the message. At Prolink, we follow every step of this process – from concept to final video – offering technical excellence and creative clarity across all video formats.