Webshop development with over 20 years of experience, fixed price with no hidden costs

Prolink has been building custom webshops for over 20 years for companies across the EU and beyond, combining Western European quality standards with the cost efficiency of a Croatian, EU-based team working in the CET time zone. As an EU company, Prolink operates fully within GDPR requirements, which matters for any webshop handling customer data, payments and order history. From simple retail solutions to complex B2B platforms with ERP integration, clients get direct access to the development team without layers of subcontracting, at rates that are typically lower than agencies in Germany, Austria or the Nordics for comparable quality.

Cost of webshop development

The cost of building a webshop ranges from €1,500 for basic retail systems to over €7,000 for complex B2B platforms with ERP integration and multiple price lists. The final price depends on several key factors: the number of products and categories, the integrations needed (ERP, CRM, payment gateway, delivery services), the level of customization of the admin panel to the client's business processes, and the scope of additional features such as a B2B module, a loyalty program or multilingual support. Alongside development, Prolink also offers additional services that round out a webshop after launch, product entry and optimization, SEO preparation for organic visibility, and long-term maintenance and security updates. For a detailed price breakdown by project type, see the webshop development cost page.

Webshop as a central sales platform

A webshop is more than a digital storefront, it is a system that automates the sales process from the first click to delivery and returns. Product catalog, cart, checkout, order management and customer communication are all integrated into a single platform managed through an admin interface tailored to real business needs, not a generic template that forces the business to adapt to the platform. Prolink builds the admin panel around the client's processes, meaning that managing prices, stock, promotions and customer accounts works the way the business itself works. Integration with logistics, accounting and business systems increases operational efficiency and reduces the need for manual data entry, which slows work down and increases the risk of errors.

The webshop development process, from planning to launch

Every webshop goes through a structured development process that starts with analyzing the market, target audience and business model, since without clearly defined functional requirements the system's architecture cannot be set up correctly. Analysis is followed by planning the structure of categories, attributes, delivery and payment methods, then UX/UI design focused on a simple, clear purchase process that reduces friction and increases conversion. In the technical phase, the system is built, databases are connected and security elements are implemented, followed by integrating payment gateways, delivery services and business systems such as ERP or CRM. Before launch, thorough testing covers all functionality, the cart, payment, stock and mobile display, and after launch SEO foundations, analytics and ongoing monitoring are set up to enable optimization based on real data.

A development server as a standard part of every project

Every webshop Prolink builds goes through a development server before going live, giving the client insight into the current state of the project at all times. Design, product entry, testing of functionality and integrations all happen on the development server until the system is ready for launch. The client can review the webshop, test the purchase process, give feedback and approve the final solution before it goes public, which eliminates the most common cause of problems in webshop development, changes made directly on the live site while customers are already using it.

Webshop features

Every webshop needs a structured product catalog with descriptions and photos, a simple checkout process, customer account management and integration with delivery services, these are the functional prerequisites without which a system cannot run reliably. Prolink builds additional features on top of this foundation that match the client's specific business model, from advanced search with filters and autocomplete, through loyalty programs, newsletter modules and B2B modules with personalized price lists, to wishlist functionality, discount codes, product reviews and abandoned cart tracking. Each of these features has a direct effect on conversion, average order value and long-term customer loyalty, which is why feature selection is always based on an analysis of business goals rather than a generic checklist.

B2C and B2B models

A B2C webshop is aimed at end consumers and needs to be designed so the purchase process is intuitive, fast and easy to understand, since visual product presentation, clear descriptions and transparent pricing directly affect trust and the decision to buy. Marketing tools such as coupons, time-limited promotions and personalized recommendations increase conversion rate and average cart value. A B2B webshop is tailored to business customers operating under predefined terms of cooperation, once a registered user logs in the system shows personalized prices, discounts and specific delivery terms reflecting agreed commercial arrangements, while ERP integration enables precise real-time inventory and order management. Prolink has experience with both models, letting the client choose the architecture that precisely matches their business model, or a combination of both if the business includes both a B2C and a B2B channel.

Business logic as a competitive advantage

The difference between a webshop that works and a webshop that delivers results usually isn't in the design, it's in how well the system understands the business logic behind every order. Sophoslab is an example where Prolink integrated an XML catalog of several hundred thousand items from the M-san group, and the system dynamically managed available payment methods depending on whether a product came from the client's own warehouse or was ordered directly from a supplier, since a PayPal fee on a low-margin order in that scenario would eat the entire profit. Hristo, a specialized webshop for paintball equipment, received an integrated omnichannel module that tracked sales simultaneously across the webshop channel and the physical store, analyzed stock levels based on data from both channels and gave recommendations for inventory management, eliminating manual reconciliation between online and offline sales. Pro-farma functions simultaneously as a B2C and B2B platform, with special price lists and customer-specific discounts, a quotation system and advanced filters matching the specific categorization of agricultural technical equipment. These examples aren't exceptions, they're the standard Prolink applies to every project, since generic solutions can't respond to the specific business logic that determines whether a webshop earns money or just exists.

Secure online payment and payment gateway integrations

Integration with payment gateway systems enables accepting credit and debit cards, digital wallets and alternative payment methods within a secure, certified environment that protects sensitive customer data. Prolink implements the payment gateway of the client's choice, depending on the market, currency and specifics of the business, in full compliance with applicable security standards and data encryption. All transactions are recorded within the admin interface for financial tracking and control, and automated order and payment confirmations reduce the need for manual processing and speed up customer communication.

Why clients choose Prolink for webshop development

More than twenty years of experience building webshops for clients in retail, wholesale, optics, toys, gaming, the automotive industry and hospitality gives Prolink an understanding a generalist can't offer, since every sector has its own logic, its own customers and its own requirements for a digital sales platform. Optotim, Hristo, Woody, Sophoslab, Pro-farma and Auto Hrvoje are just some of the projects that confirm the ability to deliver webshops of varying complexity and purpose, from specialized retail systems to complex omnichannel platforms with automated business logic. Structured communication, documented agreements and a development server as a standard part of the process ensure the client always knows where the project stands and what comes next. For companies in Croatia considering webshop development who are looking for a partner who understands both the technical and business side of the project, we're here to talk about your specific project.

Frequently asked questions about webshop development

How much does webshop development cost?

The price ranges from €1,500 for basic retail systems to over €7,000 for complex B2B platforms with ERP integration, depending on the number of products, integrations and scope of features. A detailed price breakdown by project type is available on the pricing page.

Can the webshop be integrated with an ERP system?

The webshop can be connected to an ERP system for automatic synchronization of order, inventory and customer data, eliminating the need for manual entry and reducing the risk of errors from entering the same data in multiple places.

Can it manage multiple warehouses?

It's possible to track stock across multiple locations with real-time status per warehouse, especially useful for companies distributing goods from several locations or keeping separate stock for B2C and B2B channels.

Is there support for subscriptions?

The webshop can support recurring orders with automated billing at defined intervals, a model well suited to consumables, digital content or services with regular delivery.

Is it possible to buy without registering?

Purchases can be enabled without creating a customer account, simplifying checkout and reducing drop-off, especially for customers making a one-time purchase who don't want to go through registration.

Can different price lists be set up?

It's possible to create special price lists for specific users or customer groups, a core feature of the B2B module that enables personalized terms of cooperation for each wholesale partner.

Does it support multiple languages and currencies?

The webshop can be available in multiple languages with translation management within the admin panel, and the system supports selling in different currencies with automatic or manual exchange rate updates, a prerequisite for selling in foreign markets.

Does it automate delivery costs?

Delivery costs are calculated according to defined rules that take into account weight, order value or customer location, eliminating manual calculation and reducing the risk of delivery charge errors.

Does it support digital products?

It's possible to sell digital files and licenses with automatic download access enabled after payment confirmation, a model that requires no physical delivery and fully automates the sales process.

Can it track abandoned carts?

The system logs incomplete purchases within the admin panel and enables sending automated reminders to customers, one of the most effective tools for increasing conversion, since some customers abandon their cart for external reasons rather than a decision not to buy.

Can the checkout process be customized?

The checkout process can be simplified and tailored to business needs in order to reduce the number of steps and increase conversion rate, since every extra step in the purchase process statistically increases the likelihood of abandonment.

Is there sales analytics?

The system offers reports on traffic, conversions and margin that help optimize sales strategy and support decisions based on real data rather than assumptions.

Does it support multiple admin accounts?

It's possible to create multiple admin profiles with defined access levels and permissions, especially important for companies with larger teams where different staff manage different parts of the webshop.