Website development starts from €300, and the final price depends on the type of site, the design and the features the project requires, from a simple landing page to complex web applications with integrations. The cost of a website isn't a fixed category, it's the result of specific decisions the client makes at the start of the project. Many businesses across Europe still decide on a website based on the lowest quote, without understanding what that price includes and what it leaves out, which often results in projects delivered incomplete, requiring later intervention, or needing to be rebuilt after a few years because they weren't built with room to grow. Over more than twenty years and hundreds of delivered websites, from simple presentation solutions to complex web applications with integrations and multilingual support, Prolink has built an approach that starts with the client's business goals, not off-the-shelf templates and flat-rate estimates.
Why work with a Croatia-based team
A Croatia-based development team combines Western European engineering standards with a cost structure that's typically 30-50% lower than agencies in Germany, Austria, the Nordics or the UK for comparable quality and experience. As an EU member state, Croatia operates under the same regulatory framework as the rest of the EU, GDPR compliance, standard contract law, and full legal recourse if something goes wrong, none of the uncertainty that comes with offshoring outside the EU. The team works in the CET time zone, meaning real-time collaboration during your business hours. Prolink is based in Zagreb, a direct flight of one to two hours from most major European business hubs, and in-person meetings, whether a kickoff workshop or an on-site consultation, are entirely possible when a project calls for it.
What's included in every build
Every website Prolink builds comes with technical foundations that aren't billed separately or left out of the offer. This includes responsive design that adapts to mobile, tablet and desktop, an SSL certificate and HTTPS protection, technical SEO preparation (meta tags, URL structure, sitemap, load speed), GDPR compliance and a privacy policy, image optimization for fast loading without losing quality, and a development server where the client can follow the build before launch. These elements aren't an add-on that raises the price, they're the standard below which Prolink doesn't deliver any project.
How to save on website development without losing quality
It's possible to reasonably reduce the cost of a build without compromising the quality of the end result, using a few proven approaches. Phased development, where the project is split into an initial version with core functionality and later upgrades, spreads the cost over time and allows the site to launch faster, then expand based on actual needs that emerge in the first few months. Focusing on essential features in the first phase, instead of trying to cover every possible scenario right away, reduces the initial scope and speeds up launch without sacrificing the quality of what is included. Preparing your own content, text, photos and basic structure before development begins, shortens the time the agency spends gathering material and lowers the overall project cost. What isn't worth saving on is the technical architecture and security foundations, since cutting corners there almost always results in a higher repair cost later.
Website development cost
The prices below are based on project complexity and functional scope, but the final price is always set after a requirements analysis. The price is one-time and fixed, no subscription, no hidden platform or plugin licensing costs, no later charges for functionality that should have been included from the start.
| Category | Indicative price | Description |
|---|---|---|
| Basic website (landing page) | €300 to €800 + VAT | Static presentation sites and landing pages without a content management system. Delivery in 2 to 3 weeks. |
| Standard website | €800 to €2,000 + VAT | Dynamic sites with a CMS for independent content management. Delivery in 4 to 6 weeks. |
| Advanced website | €3,000 to €8,000 + VAT | Custom solutions focused on UX design, high performance and specific integrations. Delivery in 8 to 12 weeks. |
| Online platforms | from €10,000 + VAT | Custom applications, SaaS solutions and high-complexity portals. Delivery on request. |
A webshop has a separate pricing structure since it includes a product catalog, cart, payment and admin panel that differ from a standard website. A detailed price breakdown for webshop development is available on the separate webshop development cost page.
Domain and hosting
Beyond the build itself, it's worth budgeting for the basic infrastructure that makes a website accessible online. Domain pricing varies by country and extension, a local country-code domain (such as .de, .fr or .co.uk) or a .com typically costs between €5 and €25 a year, depending on the registrar and the extension chosen.
| Service | Indicative price | Note |
|---|---|---|
| Hosting | from €15/yr. + VAT | Start, Optimum and Premium packages based on site size and number of email accounts. |
Additional services
Realistic budget planning also includes supporting services that depend on the specifics of the project. Technical SEO preparation is a standard part of every build, while ongoing optimization, content writing, photography and maintenance are separate line items whose scope varies depending on project size, material availability and the client's long-term business goals.
| Service | Indicative price | Note |
|---|---|---|
| Technical SEO preparation | included | Meta tags, URL structure, sitemap, schema markup. Part of every build. |
| Ongoing SEO optimization | from €200/mo. + VAT | Content optimization, rank tracking, link building. Scoped separately. |
| Copywriting | €20/hr + VAT | Writing website copy, blog posts and descriptive content. |
| Photography | on request | Depends on number of locations, studio requirements and shoot scope. |
| Technical maintenance | from €80/mo. + VAT | Security checks, backups, monitoring, updates. |
| Development maintenance | from €150/mo. + VAT | Minor changes, new features, performance optimization. |
Factors that determine website cost
Design complexity is the first variable with a direct impact on price, since the difference between adapting an existing template and a custom design built around the client's visual identity can run into several thousand euros. The number of pages and the amount of content determine the scope of development, since every new page requires structure planning, design adaptation and technical implementation. Functional requirements like forms, calculators, booking systems, multilingual support or integrations with external systems are harder to estimate upfront, since each carries its own development cost. A CMS for independent content management is a standard requirement for most projects, but the difference between a generic platform and a custom CMS significantly affects both price and long-term maintenance cost. Integrations with external systems like a CRM, analytics tools, newsletter platforms or a payment gateway each carry their own cost depending on how open the external system is to connection.
Why a custom solution isn't more expensive long term
Generic platforms like WordPress have a lower initial cost, but every plugin added is a new dependency whose development and security someone else controls, and combining multiple plugins is the most common cause of system instability under real traffic. Licensing costs grow with business growth, and scalability limitations become visible exactly when the system is under the most load. Offers with a very low starting price (€100 to €200) often don't base their business model on the build itself, but on mandatory hosting with the same provider, where the real revenue comes from a monthly or annual subscription, and the client loses the freedom to choose or move the site to a different provider. A Prolink client always remains the owner of the code, content and admin access, with the freedom to move hosting at any time without restriction. Prolink builds custom CMS systems around the client's specific architecture and business processes, so the admin panel works the way the business itself works, not the other way around.
Why clients choose Prolink for website development
More than twenty years of experience and hundreds of delivered websites for clients across dozens of industries, from tourism, healthcare and education to real estate, hospitality and technology, give Prolink an understanding that can't be gained through a generalist approach. The price is one-time and fixed, scope is precisely defined before work begins, and the website is delivered in full ownership to the client with no subscription and no hidden costs. For businesses looking for a partner who understands both the technical side and the business logic behind a digital presence, we're here to talk about your specific project.
Frequently asked questions about website development cost
How much does website development cost?
A basic landing page starts from €300, a standard site with a CMS from €800, advanced solutions with custom design and integrations from €3,000, and online platforms from €10,000 upward. The final price is always set after a requirements analysis.
What's included in the price?
The price includes requirements analysis, design, development, feature implementation, testing and launch. Responsive design, an SSL certificate, technical SEO preparation, GDPR compliance and a development server are standard on every project. Content creation, photography and maintenance are scoped separately.
How long does website development take?
A basic landing page can be ready in two to three weeks, a standard site with a CMS in four to six weeks, and advanced solutions with custom design in eight to twelve weeks.
Is a custom website more expensive than WordPress?
Short term, the initial price is usually higher. Long term, the picture changes, since WordPress brings plugin licensing costs, security vulnerabilities and technical debt that grows with the business.
What has the biggest impact on the final price?
Design complexity and the number of features are usually the largest cost segments. Integrations with external systems further increase the price.
Is the price fixed or can it change?
Prolink works exclusively on a fixed-price basis. The price only changes if the client requests functionality outside the original scope.
How much does a domain cost?
Domain pricing depends on the country and extension chosen. A local country-code domain or a .com typically costs between €5 and €25 a year, depending on the registrar.
What's included in technical maintenance?
Technical maintenance covers security checks, data backups, server uptime monitoring and system updates, defined as a separate service with clearly agreed scope and pricing.
Do I need SEO, and is it included in the price?
Technical SEO preparation is standard on every build and included in the price. Ongoing SEO optimization is a separate service.
Why do some agencies offer websites for €100 to €200?
Very low starting prices usually mean the business model isn't built on the development itself, but on mandatory hosting with the same provider, tying the client long term to a monthly or annual fee with no freedom to choose or move.