The development of the new coupon sales platform popusti.oglasnik.hr is the result of a long-standing collaboration and professional approach between our company and Oglasnik d.o.o. from Zagreb. This innovative platform was designed to simplify and enhance the coupon purchasing experience while providing users with maximum security and personalized search options. The goal was to create not just a functional website, but a tool tailored to modern users’ needs, with an emphasis on intuitiveness and efficiency.
Functionality and design of the web platform
During the creation of the site, great attention was paid to clarity and usability of the user interface. The design was developed to enable easy searching and filtering of coupons by various categories and interests. Each feature was designed to allow users to quickly find desired offers without unnecessary steps or delays. At the same time, transaction security is ensured through state-of-the-art encryption protocols and verifications, guaranteeing users’ trust during purchases.
Role of the VIVO content management system
The core of the platform is the integrated VIVO data management system, which allows efficient content control and updates. The VIVO system enables administrators to quickly add new coupon offers, modify existing information, and monitor platform usage statistics. Thanks to the modular structure of the system, adapting the platform to the specific requirements of Oglasnik d.o.o. was straightforward and effective, ensuring a high level of flexibility and scalability.
Personalization of user content
To make the user experience as relevant and useful as possible, the site offers a content personalization system. Registered users can define their interests through their profiles, which allows automatic filtering of coupons and sending customized offers via email. This approach significantly improves the platform’s effectiveness because users receive only the information that is truly relevant to them, avoiding overload with unnecessary content and increasing user satisfaction.
Optimization for all devices
Complete responsiveness of the website is one of its key success factors. Optimization for various screen sizes and device types allows users to have equally high-quality experiences regardless of whether they access the platform via desktop, tablet, or mobile phone. All content and functions dynamically adjust, resulting in faster loading times, easier use, and reduced technical barriers.
Collaborative achievements and future development
This collaboration confirms our expert approach in developing complex web solutions tailored to the specific needs of clients. Working on the popusti.oglasnik.hr platform has demonstrated the importance of integrating advanced technologies and content management systems to improve user experience and business efficiency. Our expertise in web development and data management has laid the foundation for further growth and enhancement of this platform in line with future market demands.