For Oglasnik d.o.o. from Zagreb, a new web platform for coupon sales popusti.oglasnik.hr was developed—this innovative platform is the result of long-term collaboration and a professional approach between our company and Oglasnik d.o.o., and is designed to simplify and improve the coupon shopping experience, while simultaneously providing users with maximum security and personalized search options. The goal was to create not just a functional website but a tool adapted to the needs of modern users, with an emphasis on intuitiveness and efficiency, while simultaneously ensuring easy content management for platform administrators.
Functionality and design of the coupon sales web platform
During the creation of the site, we paid great attention to the clarity and readability of the user interface—the design was developed to enable simple searching and filtering of coupons by various categories and interests, including search by city, service type, price, and popularity. Each functionality is designed to enable users to quickly find desired offers, without unnecessary steps and delays, with clearly highlighted calls to action and visually attractive coupon displays. At the same time, transaction security is ensured by the latest encryption protocols and checks, guaranteeing user trust during purchases and protection of their personal and financial data, which is especially important in the online shopping segment where security risks are constantly present.
The role of the VIVO content management system in business efficiency
The central part of the platform is the integrated VIVO data management system, which enables efficient content control and updating—the VIVO system provides administrators with the ability to quickly add new coupon offers, change existing information such as prices, validity periods, and availability, and track platform usage statistics through detailed analytical views. Thanks to the system's modular structure, adapting the platform to Oglasnik d.o.o.'s specific requirements was simple and effective, ensuring a high level of flexibility and scalability of the site, enabling easy addition of new functionalities and capacity expansion in line with the growth in the number of users and coupons.
Content personalization for users and increasing offer relevance
To make the user experience as relevant and useful as possible, the site offers an offer personalization system—registered users can define their interests through their user profile, selecting categories that interest them (e.g., restaurants, travel, wellness, entertainment), which enables automatic coupon filtering and sending of personalized offers via email or in-platform notifications. This approach significantly increases platform efficiency as users receive only information truly relevant to them, thereby avoiding overload with unnecessary content and increasing usage satisfaction, while simultaneously increasing the likelihood that users will take advantage of offers matching their preferences.
Optimization for all devices and adaptation to different access channels
Complete website responsiveness is one of the key elements of its success—optimization for different screen sizes and device types enables users to have an equally quality experience regardless of whether they access the platform via desktop computer, tablet, or mobile phone, which is especially important for users browsing offers on the go. All content and functionalities adapt dynamically, resulting in faster loading, easier use, and reduction of technical barriers, thereby increasing conversion rates as users can easily and quickly complete purchases regardless of which device they use.
Integration with Oglasnik's existing systems and beyond
The platform is designed with the possibility of easy integration with Oglasnik's existing systems, including user databases, payment systems, and marketing tools, enabling synergy between different channels and unified user data management. Additionally, open APIs enable potential integration with external services and partners, thereby creating space for further expansion of functionalities and connection with other online shopping and advertising platforms.
Why Oglasnik d.o.o. chose Prolink for platform development
Oglasnik d.o.o. decided to collaborate with Prolink because we recognized that their vision of coupon sales required more than a standard website—they needed an advanced platform that would be based on a reliable content management system, enable offer personalization, and provide users with a secure and intuitive shopping experience. During negotiations and project consultations, we focused not only on technical specifications but also on how the platform would support their long-term business goals, enable easy expansion of offers, and adapt to new market trends. It is precisely this approach—where technology serves real business needs and adapts to the specifics of coupon sales—that we recommend to everyone considering developing their own online sales platform. If you also want a website that will truly improve your business, enable you to effectively manage offers and users, and help you stand out in the market, we invite you to discuss possibilities for adapting our solutions to your specific needs and business goals.